/Research Reality

Voting intention

Fashion retailer rankings

Launch a survey

Anti-ageing report 2026

US-Iran conflict

How we conduct VI polls

Competitor monitoring

Audience activation

/Research Reality

Voting intention

Fashion retailer rankings

Launch a survey

Anti-ageing report 2026

US-Iran conflict

How we conduct VI polls

Competitor monitoring

Audience activation

Featured

Agencies

Consumer

Economy

Entertainment

Health

Politics

Society

Sports

Technology

Travel

Scotland political snapshot, Spring 2026

Wales political snapshot, Spring 2026

Government approval

Voting intention

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

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Do you think Kanye West should or should not be allowed to enter the UK to perform at a music festival in July?

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

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[UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[UK webinar] The UK’s best QSR brands: who’s winning in 2026

Forever young? Great Britain anti-ageing report 2026

UK Biggest Brand Movers - March 2026

Top threads: UK fashion retailer rankings 2026

UK Advertisers of the Month 2026

[On demand UK webinar] AI-conducted interviews: A new approach to brand tracking

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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[UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): January-February 2026

How important is a brand's stance on wider issues in in society to Brits?

Do Brits shop for gifts online or in store?

Energy & utilities

1.Octopus Energy44%
2.British Gas37%
3.EDF Energy32%
4.M&S Energy26%
5.Green Energy UK26%

London Underground

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Would you consider chocolate to be more of a luxury item or more of an everyday item?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations

From awareness to action: how effectively do the world’s top brands convert?

How Brits manage their money

How Brits feel about the banking industry

Business figures

1.Alan Sugar46%
2.Richard Branson45%
3.Bill Gates40%
4.Deborah Meaden38%
5.Mark Zuckerberg33%

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Do you think people should or should not be allowed to make donations to political parties using cryptocurrencies?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Losing the plot: Should streaming services cater to second screeners?

How short-form video on social media is impacting TV viewership in 2026

Most streamed TV shows in the UK 2026

How often Brits go to the theatre and musicals

How important is arts and creative industries to the British economy?

Andrew Mountbatten Windsor (formerly Prince Andrew)

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Do you think Kanye West should or should not be allowed to enter the UK to perform at a music festival in July?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all entertainment content

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

The NHS vs European Healthcare

How the government is handling the issue of health in the UK

Health & beauty brands

1.Colgate81%
2.Boots80%
3.Vaseline78%
4.NHS78%
5.Superdrug76%

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Do you support or oppose resident doctors (formerly junior doctors) going on strike over pay and job insecurity?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Scotland political snapshot, Spring 2026

Voting intention, 6-7 April 2026: Ref 24%, Con 19%, Lab 16%, Grn 16%, LD 13%

Government approval

Voting intention

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

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How closely are you following news around the Artemis II space flight to the moon and back?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Most Europeans in six countries support banning social media for under-16s

How do Britons feel about going to the Moon?

Britain's mood, measured weekly

Government approval

Gambling & betting brands

1.National Lottery59%
2.EuroMillions57%
3.People's Postcode Lottery37%
4.The Health Lottery34%
5.Ladbrokes28%

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The US and Iran have announced a two week ceasefire. Which do you think is the most likely outcome of this ceasefire?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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A warm reception for the 2026 Winter Olympics

2026 Winter Olympics UK audience statistics and sponsor recall: What YouGov data reveals

Which sports Brits play

Which sports Brits follow (watch live or support a team)

1.Paralympic GB63%
2.Team GB62%
3.England National Football Team56%
4.Great Britain Athletics Team54%
5.England National Rugby Union Sevens Team54%

England National Football Team

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Which of the following do you think should win BBC Sports Personality of the Year this year?

Brand health tracking

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How Brits communicate in 2026: Messaging dominates while AI use is emerging

How are Britons using AI at work?

How optimistic or pessimistic are Brits about the influence of the internet on society?

How social media has affected the mental health of Brits

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

X (formerly known as Twitter)

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Under what circumstances should AI companies be allowed to ‘scrape’ content from publishers and artists (i.e. automatically extract their content to use to teach their AI models how to create similar content)?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

UK car buyers divided on car features: minimalists vs luxury seekers

What type of accommodation do Brits stay in when on holiday?

How many days holiday Brits take

1.Premier Inn60%
2.Travelodge58%
3.Savoy Hotel51%
4.Walt Disney Parks and Resorts49%
5.Holiday Inn49%

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Would you support or oppose reducing the speed limit on motorways to 55mph?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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