Latest YouGov Westminster voting intention figures

The latest YouGov voting intention poll for The Times and Sky News shows Reform UK leading on 24% of the vote, with the Greens down three points on our previous poll.

  • Reform UK: 24% (+1 from 29-30 March)
  • Conservatives: 19% (=)
  • Labour: 16% (-2)
  • Greens: 16% (-3)
  • Lib Dems: 13% (+1)
  • Restore Britain: 4%
  • SNP: 3% (=)
  • Plaid Cymru: 1% (=)
  • Your Party: 1%

How do YouGov report on smaller parties?

In recent weeks, there has been an increase in the number of people saying they intend to vote for “some other party” in our voting intention polls, with this following the formation of Restore Britain by Rupert Lowe in February and the launch of Your Party last year, both to significant media attention.

As such, YouGov have been continuing to test how best to incorporate these parties into voting intention polling, including whether to include them in our main prompt of parties and whether to separately report on them.

Which parties to include in the main prompt is an important decision when asking about voting intention. A large number of minor parties typically run at elections, and prompting for all of them would be impractical and risk artificially inflating their support.

Polling companies will therefore typically initially prompt for the main nationwide parties, as well as for the SNP in Scotland and Plaid Cymru in Wales, and then give the option of “some other party”. For people who say “other”, a follow-up question will typically then ask which other party they support.

But above a certain level of support, only including a party in the second follow-up question can risk understating their support. Exactly where the crossover is and at what point a party should be promoted to the main prompt is a matter of judgement. In the past, YouGov has normally addressed this issue by doing test polls with no prompting at all.

Such tests today show similar levels of support for Restore Britain and Your Party to when they are included only in the second follow-up prompt, suggesting it is an accurate reflection of their public support.

Nonetheless, given the interest in the parties and the fact their respective levels of support have remained consistent over recent weeks, we do feel it is appropriate to report them separately.

We will continue to monitor their support levels, including in upcoming elections, and will review and revisit the situation if there is a significant change in their support.

Read about our methodology here

See the full results here

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Photo: Getty

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