Over the past 20 years, the Democrats’ advantage in party affiliation among the general public has been steadily shrinking.

Study finds asking about neighbors' votes can reflect real outcomes, but biases and unknowns limit its reliability for measuring public opinion accurately.

This study shows retrospective vote reports become less reliable about three years out, posing challenges for researchers without panel data before elections.

This Methodology matters experiment explores if the relationship between group size estimation (e.g. transgender, gun owners) and policy attitudes is related.

Question ordering can have a significant effect on responses to surveys. Methodologists sometimes use grid format questions to obviate this. This experiment - part of our ongoing Methodology matters series - seeks to evaluate the best approach to deliver accurate public opinion data.

How does grid format impact the way respondents answer survey questions? The results of this survey methodology experiment provides evidence that standard grid items where respondents are shown multiple items per page can produce lower quality data than alternatives.

Methodology matters is a series of research articles focused on the survey experience and survey measurement. This introductory article outlines how academic researchers can submit a proposal to be featured in the series.

The overwhelming majority of Baby Boomers consider themselves part of that generation. Only about four in 10 people born since 1981 identify themselves with the generation that they are typically associated with.