Brad Jones

Senior Research Director, Scientific Research

Jones is a survey methodologist for the Scientific Research Group. He assists clients with research and questionnaire development. Jones holds a Ph.D. from the University of Wisconsin in political science. Prior to joining YouGov, he worked for Meta generating insights about users’ needs and expectations connected to transparency and control of the advertising delivery system. Before working for Meta, he spent the first part of his career at Pew Research Center working with the U.S. Politics and Public Policy team. He earned his B.A. in Political Science from Brigham Young University.

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Two decades of partisanship in the Cooperative Election Study

Using reports of neighborhood vote to measure election outcomes

Reliability of retrospective vote choice questions

Group size estimation and political attitudes

How does question order impact survey responses?

The impact of grid format questions on survey responses

Methodology matters: How researchers can get involved

Most Millennials and Gen Zers don't place themselves within their usual generational group