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Brad Jones

Senior Research Director, Scientific Research

Jones is a survey methodologist for the Scientific Research Group. He assists clients with research and questionnaire development. Jones holds a Ph.D. from the University of Wisconsin in political science. Prior to joining YouGov, he worked for Meta generating insights about users’ needs and expectations connected to transparency and control of the advertising delivery system. Before working for Meta, he spent the first part of his career at Pew Research Center working with the U.S. Politics and Public Policy team. He earned his B.A. in Political Science from Brigham Young University.

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Two decades of partisanship in the Cooperative Election Study
Using reports of neighborhood vote to measure election outcomes
Reliability of retrospective vote choice questions
Group size estimation and political attitudes
How does question order impact survey responses?
The impact of grid format questions on survey responses
Methodology matters: How researchers can get involved
Most Millennials and Gen Zers don't place themselves within their usual generational group