Matthew Smith

Head of Data Journalism

Matthew is YouGov's Head of Data Journalism, based in the UK.

Prior to joining YouGov in 2016, Matthew worked in digital communications at the trade union UNISON and the think tank Policy Exchange.

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4. Relations with the USA, and how America looks to the rest of the world

3. Where do people think power lies in the world?

2. NATO and national defence

1. Global instability: what issues and countries do people see as the biggest threats?

International survey: how people in seven countries see the US, power, threats and alliances

English-speaking Western countries more negative about AI than Western Europeans

Many Europeans and Americans think World War 3 is imminent

VE Day 80: European and American attitudes towards World War 2

Support in Western Europe and US for ICC to issue arrest warrants for Israeli and Hamas leaders

D-Day anniversary: Britons disagree with other countries on who did the most to defeat the Nazis

Which Americans do Irish and Italian people say can describe themselves as Irish and Italians?

American and Western European attitudes to NATO in February 2024

Ukraine war two years on – the view from Western Europe and the US

Where do hamburgers come from?

Americans have a less favorable view of walking than driving

Attitudes to the Israel-Palestine conflict in Western Europe and the USA in 2023

Who are you supposed to tip in 2023? Here’s what Americans and Europeans say

Where in the world are men most likely to sit down to wee?

One year on: European and American attitudes to the war in Ukraine

What countries do Western Europeans and Americans consider to be similar to their own?

Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?

What foreign ways of doing things would Americans embrace?

Is Christmas a ‘proper’ special occasion, or is it too commercialised?

Europeans and Americans on hosting the World Cup in Qatar

Is Halloween a ‘proper’ special occasion, or is it too commercialised?

The war in Ukraine: the view from Poland

Support for NATO membership has become firmer in Britain, Spain and Poland since March

Dungeons and Dragons: Americans are most likely to be 'Neutral Good'

Is Easter a ‘proper’ special occasion, or is it too commercialised?

What impact has the Russian invasion of Ukraine had on European attitudes to NATO?

You’re doing Italian food all wrong, say Italians

How many people have been hit by the global supply chain crisis in Europe and the US?

World’s most admired 2021

One in five Americans say they’re willing to eat insects

International study: how badly has COVID-19 affected people’s mental health?

Angela Merkel’s legacy, according to Europeans and Americans