
Matthew Smith
Head of Data Journalism
Matthew is YouGov's Head of Data Journalism, based in the UK.
Prior to joining YouGov in 2016, Matthew worked in digital communications at the trade union UNISON and the think tank Policy Exchange.
What are European attitudes towards air conditioning?
Article
Who's taking all the sun loungers? Italians and French more to blame than Germans
Article
Britons have a more negative view of immigration in 2026 than in 2016
Article
Two-tier policing? White people and ethnic minorities disagree over how police treat different groups
Article
4. Relations with the USA, and how America looks to the rest of the world
Big Survey
3. Where do people think power lies in the world?
Big Survey
2. NATO and national defence
Big Survey
1. Global instability: what issues and countries do people see as the biggest threats?
Big Survey
International survey: how people in seven countries see the US, power, threats and alliances
Big Survey
What do Britons think of the 2026 World Cup changes, in their own words
Article
As his time as prime minister comes to an end, what do Britons think of Keir Starmer?
Article
Boomers and bank holidays: are there any extra days off older Britons would support?
Article
Section six: what do we owe our family?
Big Survey
Section five: attitudes to family structure
Big Survey
Section four: family pets
Big Survey
Section three: partners and family
Big Survey
Section two: family and friends
Big Survey
Section one: how close are British families?
Big Survey
The YouGov Big Survey on Family
Big Survey
FIFA wrong on Balogun call, say Britons
Article
Snap poll: Britons tend to oppose Nigel Farage by-election
Article
Labour members on the next chancellor, tax, welfare, and the triple lock
Article
Is it acceptable to wear shorts at work?
Article
Most 2026 World Cup watchers negative about hydration breaks, tend to be positive about increasing to 48 teams
Article
250 years after independence: how do Britons see the USA?
Article
UK climate change attitudes unchanged by heatwave
Article
How popular are national leaders in Europe? June 2026
Article
Views of Andy Burnham’s character have become more negative since May
Article
Ten years after the EU referendum, do the French and German publics want the UK to rejoin?
Article
Snap poll: most Britons say Keir Starmer right to resign
Article
Western Europeans in six countries believe crime is rising
Article
How strong is UK support for rejoining the European Union?
Article
British public tend to say harms of social media have outweighed the benefits
Article
Andy Burnham has become less popular ahead of the Makerfield by-election
Article
Eight in ten parents say social media use has a negative impact on children
Article
Jet fuel fears have subsided - not that British holidaymakers were worried
Article