Matthew Smith

Head of Data Journalism

Matthew is YouGov's Head of Data Journalism, based in the UK.

Prior to joining YouGov in 2016, Matthew worked in digital communications at the trade union UNISON and the think tank Policy Exchange.

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Two-tier policing? White people and ethnic minorities disagree over how police treat different groups

4. Relations with the USA, and how America looks to the rest of the world

3. Where do people think power lies in the world?

2. NATO and national defence

1. Global instability: what issues and countries do people see as the biggest threats?

International survey: how people in seven countries see the US, power, threats and alliances

What do Britons think of the 2026 World Cup changes, in their own words

As his time as prime minister comes to an end, what do Britons think of Keir Starmer?

Boomers and bank holidays: are there any extra days off older Britons would support?

Section six: what do we owe our family?

Section five: attitudes to family structure

Section four: family pets

Section three: partners and family

Section two: family and friends

Section one: how close are British families?

The YouGov Big Survey on Family

FIFA wrong on Balogun call, say Britons

Snap poll: Britons tend to oppose Nigel Farage by-election

Labour members on the next chancellor, tax, welfare, and the triple lock

Is it acceptable to wear shorts at work?

Most 2026 World Cup watchers negative about hydration breaks, tend to be positive about increasing to 48 teams

250 years after independence: how do Britons see the USA?

UK climate change attitudes unchanged by heatwave

How popular are national leaders in Europe? June 2026

Views of Andy Burnham’s character have become more negative since May

Ten years after the EU referendum, do the French and German publics want the UK to rejoin?

Snap poll: most Britons say Keir Starmer right to resign

Western Europeans in six countries believe crime is rising

How strong is UK support for rejoining the European Union?

British public tend to say harms of social media have outweighed the benefits

Andy Burnham has become less popular ahead of the Makerfield by-election

Eight in ten parents say social media use has a negative impact on children

Jet fuel fears have subsided - not that British holidaymakers were worried

How popular are national leaders in Europe? May 2026

Ten years on: have the public still had enough of experts?

What are Britons willing to do to increase defence spending?