Matthew Smith

Head of Data Journalism

Matthew is YouGov's Head of Data Journalism, based in the UK.

Prior to joining YouGov in 2016, Matthew worked in digital communications at the trade union UNISON and the think tank Policy Exchange.

How do attitudes towards AI companies compare to other industries?

Attitudes towards AI and other industries | YouGov, 17-22 September 2026

How strong is UK support for rejoining the European Union?

Britons support changing triple lock to fund care service by 48% to 28%

What is the tactical voting landscape in September 2026?

Two thirds of straight women are unwilling to date a bisexual man

Where do Britons stand on the Ed Sheeran / Macklemore free Palestine row?

Labour’s Westminster vote share up 10pts in Wales in first YouGov poll since Andy Burnham became PM

Britons are increasingly worried about the impact of AI

Britons oppose loosening prison early release rules

Perceived majority: how many Britons think the public shares their views (and how often are they wrong)?

What are European attitudes towards air conditioning?

Who's taking all the sun loungers? Italians and French more to blame than Germans

Britons have a more negative view of immigration in 2026 than in 2016

Two-tier policing? White people and ethnic minorities disagree over how police treat different groups

4. Relations with the USA, and how America looks to the rest of the world

3. Where do people think power lies in the world?

2. NATO and national defence

1. Global instability: what issues and countries do people see as the biggest threats?

International survey: how people in seven countries see the US, power, threats and alliances

What do Britons think of the 2026 World Cup changes, in their own words

As his time as prime minister comes to an end, what do Britons think of Keir Starmer?

Boomers and bank holidays: are there any extra days off older Britons would support?

Section six: what do we owe our family?

Section five: attitudes to family structure

Section four: family pets

Section three: partners and family

Section two: family and friends

Section one: how close are British families?

The YouGov Big Survey on Family

FIFA wrong on Balogun call, say Britons

Snap poll: Britons tend to oppose Nigel Farage by-election

Labour members on the next chancellor, tax, welfare, and the triple lock

Is it acceptable to wear shorts at work?

Most 2026 World Cup watchers negative about hydration breaks, tend to be positive about increasing to 48 teams

250 years after independence: how do Britons see the USA?