Matthew Smith

Head of Data Journalism

Matthew is YouGov's Head of Data Journalism, based in the UK.

Prior to joining YouGov in 2016, Matthew worked in digital communications at the trade union UNISON and the think tank Policy Exchange.

How do Londoners feel about self-driving cars?

How do Londoners feel about self-driving technology for buses, trains and the Underground?

How do people in eight countries feel about self-driving cars, buses, trains and metros?

One in three Britons have ever played a Grand Theft Auto game, with GTA 5, Vice City and San Andreas the most common

Ahead of COP31, where do Europeans stand on climate change?

Britons support ban on porn depicting strangulation, incest or people who appear or are pretending to be under 16

Britons support slavery apology, but oppose reparations

What do Britons make of the US midterm elections?

What is Britain’s national dish?

Ahead of the 2026 Budget, the public are divided on tax and spend

Picky bits, holibobs and cozzy livs - what terms do Britons use?

Ahead of the 2026 Budget, Labour’s economic reputation has improved since last year

If the government decides to rejoin EU, Britons say there should be a referendum

How do attitudes towards AI companies compare to other industries?

How strong is UK support for rejoining the European Union?

Britons support changing triple lock to fund care service by 48% to 28%

What is the tactical voting landscape in September 2026?

Two thirds of straight women are unwilling to date a bisexual man

Where do Britons stand on the Ed Sheeran / Macklemore free Palestine row?

Labour’s Westminster vote share up 10pts in Wales in first YouGov poll since Andy Burnham became PM

Britons are increasingly worried about the impact of AI

Britons oppose loosening prison early release rules

Perceived majority: how many Britons think the public shares their views (and how often are they wrong)?

What are European attitudes towards air conditioning?

Who's taking all the sun loungers? Italians and French more to blame than Germans

Britons have a more negative view of immigration in 2026 than in 2016

Two-tier policing? White people and ethnic minorities disagree over how police treat different groups

4. Relations with the USA, and how America looks to the rest of the world

3. Where do people think power lies in the world?

2. NATO and national defence

1. Global instability: what issues and countries do people see as the biggest threats?

International survey: how people in seven countries see the US, power, threats and alliances

What do Britons think of the 2026 World Cup changes, in their own words

As his time as prime minister comes to an end, what do Britons think of Keir Starmer?

Boomers and bank holidays: are there any extra days off older Britons would support?

Section six: what do we owe our family?