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BrandIndex Lite

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YouGov BrandIndex Lite gives you a clear snapshot of brand performance in BrandIndex’s Buzz category – completely free.

Discover how audiences really feel about your brand, and benchmark against top competitors in your industry.
Filter by market, industry and audience demographics for an accurate overview of your brand performance in your sector.

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A sample of quality brand data, panel-powered by YouGov's 30 million+ registered members around the world

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“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

Dan Urban, Vice President of Ad Sales Research, FOX Sports

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Content & resources

R-E-S-P-E-C-T? What Americans value in kids and work
How does GTA stack up against other video game franchises?
In the Israeli-Palestinian conflict, are your sympathies more with...?
If you had already bought a ticket to see a musician perform and they then made a political statement you disagreed with, what would you be most likely to do?
Do you agree or disagree with the decision to drop Macklemore from Ed Sheeran's tour for making pro-Palestinian statements onstage?
How much, if anything, have you heard about the rapper Macklemore being dropped from Ed Sheeran's tour after making pro-Palestinian statements onstage?
TV and Streaming | U.S. | September 2026
Physical Affection | U.S. | September 2026