Data Snapshot for MMM

Determine causal relationships with robust brand health data

Increase the quality of insights generated from Media Mix Modeling by accounting for longer-term changes in brand equity and health. Integrate consistent, flexible brand health tracking data into your model to explore the ROI from improved brand equity and measure the impact of shifts in consumer sentiment.

Consistent data collection: quality time-series data across 55+ markets and 21,000+ brands globally, collected consistently
Robust history: with 10+ years of data in major markets, choose the right length of historical tracking data (and periodicity) needed to fit timeseries model parameters
Customizable: build your own BrandIndex snapshot across a wide variety of vectors (brands, metrics, time periods) to seamlessly integrate with your modeling parameters (ex. periodicity, length of history, regionality)
Rapid delivery: deliverable within days; an existing snapshot of YouGov’s constantly collected data

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Measure impact on business performance

Go beyond standard business drivers – price, distribution, & media – to understand the business impact of brand equity & consumer sentiment

Tailored to fit your mix model

Choose the periodicity, regionality or audiences that suit you with data collected at a nationally representative, respondent-level

On-demand historical data

Access years of consistently captured historical brand data, across a choice of 16 brand health and customer funnel metrics

Select a country

Data Snapshot for MMM

Determine causal relationships with robust brand health data

Client benefits

Measure impact on business performance

Tailored to fit your mix model

On-demand historical data