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CorporateIndex

Understand how audiences view the corporate world

Continuously measure the corporate image and public perception of the largest companies operating or listed in the UK. Rapidly check your campaign effectiveness and react quickly to events or crises. Immediately spot and take action on any changes in your sector and take advantage of opportunities.

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Track the fundamentals of your corporate image

Agile

React to changes in perception as they unfold, with data collected daily.

Vast

Track corporate reputation across multiple metrics, and sectors simultaneously.

Savvy 

Benchmark your competitive edge by watching the performance of your competitors.

Measure and understand corporate perception

Carry out continuous daily online surveys covering 12 metrics for each company, including: Awareness, Buzz, Momentum, Impression, Trust, Environment, Citizenship, Fairness, Role Model, Pride, Resilience, Purpose and Britishness

Capture scores for 60+ corporates in multiple industries, including: tech, financial services and insurance, consumer goods, fashion, media, supermarkets, retail, digital, travel and airlines

Always-on tracking for rich and comprehensive data

Quality

Clients praise our robust data responsiveness, market acumen and attention to detail.

Expertise

Get a full, end-to-end service from our team of leading researchers, who are highly attuned to the changing needs of your market.

Reach

We interview around 1,500 UK adults every week from our highly engaged online panel.
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Guide
Two decades of partisanship in the Cooperative Election Study
Article
Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic
Article
Sport tourism: Measuring fan appetite report
Report
How World Netball measures global netball participation using YouGov Sport
Case Study
NFL brand health peaks as the league heads into the Super Bowl
Article
How Homes.com generated 51k page views to their report using YouGov research
Case Study

Explore our connected data solutions

Custom Research

Bespoke market research with end-to-end expert support.

Surveys: Serviced

Quick-turnaround, researcher-supported omnibus and targeted Field & Tab research.

Reputation & Business Research

Stakeholder measurement, corporate comms evaluation and business thought leadership.