Which QSR brands are winning with Brits in 2026?Download the full report

Fast food is a regular part of life for most Brits. More than half (51%) purchase from fast-food restaurants at least once a month. But, which restaurant brands do Brits consider most when they go out to eat?

In Best bites: UK QSR rankings 2026, we reveal the brands that are considered most, and the brands consumers believe offer the best quality and value.

We also explore the consumers behind the category, from weekly fast-food diners to shifting preferences across gender and age. The insights within the report are based on YouGov’s QSR CategoryView data, grounded in real responses from 30,000+ UK consumers.

Download the full report to learn:

  • Which QSR brands are most considered by UK consumers, and how does this vary by age and gender?
  • Which brands do consumers believe offer the best quality and value?
  • Who are weekly fast-food diners and what influences their restaurant choices?
  • Which brands do Brits believe do burgers, chicken, chips, coffee and pizza best?
  • How are GLP-1 weigh loss drugs impacting the appetite for fast-food?
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