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- Where does 'British made' factor in grocery shoppers’ food preferences
- Most Britons who have worn VR headsets think they look uncool
- How are British attitudes to income and budgeting changing?
- Ryanair's Consideration scores hold steady despite low consumer perception scores
- 16% of British workers do not save any income towards pension
- Trust declines as UK car owners navigate PCP financing scandal
- Cadbury’s shrinking Animals had a not-so-sweet impact on its brand perceptions
- Are VAR errors a good reason to replay a football match? Fans say no
- Football fans divided on the scrapped “blue card”
- MWC 2024: What Britons think of smart rings, robot dogs – and more
- What causes sports gamblers to stop using some online sportsbooks?
- Will Apple’s sports app play bear fruit in Britain?
- Cadbury Creme Egg, Samsung and Tesco Whoosh feature as advertisers of the month for February (UK)
- Fool Me Once, Friends and The Big Bang Theory: The UK’s most-streamed TV, January 2024
- Two in five businesses expect the Spring Budget will leave the economy worse off
- Horlicks' return to TV strikes a positive chord
- Which sportsbooks do UK bettors use as their main account and why
- Who’s interested in the Cheltenham Festival?
- Britons say darts and skateboarding are real sports - but fishing and Crossfit are not
- GB: Consumer attitudes and expectations for International Women’s Day
- What do British mums want for Mother’s Day?
- 42% of British gamers who have heard of Palworld think its creatures are unoriginal
- Britain: SUVs are too big and should be regulated
- 6 key takeaways from post Valentine’s Day survey in Britain
- January 2024 was a mixed bag for consumer confidence
- Is the juice worth the squeeze? British sports fans on "enhanced" competitions
- Currys’ strong brand is helping it generate takeover interest
- Which travel brands are best at turning awareness into sales in UK
- Which travel brands are winning with their winter campaigns in UK
- UK’s biggest brand movers (February 2024): Zoopla’s near clean sweep
- Has the Six Nations Netflix documentary given the tournament a Buzz and viewership boost?
- How Citizens Advice mapped interest in home retrofit with YouGov
- January’s UK Advertisers of the Month: Which brands made it to the top?
- Sunshine Saturday: Brits warm up to travel campaigns after Christmas
- What routines are Britons following regularly in pursuit of self-care?
- Organic, fresh, or affordable: What factors are guiding UK consumers in 2024’s fruit and veg market?
- UK: Most in-demand TV and film for January 16-31, 2024
- Subdued buyer confidence amongst British renters
- Klopp’s impending resignation has been good for Liverpool’s brand
- Macmillan tops YouGov’s 2024 Charity rankings for the eleventh year running
- UK – video podcasts: Who's watching, what genres and why?
- Unveiling UK consumer preferences for health and wellness technologies in cars
- In the name of love - Looking at how Britons plan to spend Valentine’s Day 2024
- In the medicine cabinet: Exploring Britons’ attitudes towards non-prescription medications
- How local are Premier League fans? It depends
- The holiday stress gap: Is the festive season bad for British women?
- Do Brits want their cars with digital voice assistants?
- Four ways that YouGov Self-serve is helping brands run better campaigns in 2024
- Cheesy ketchup and pets-only VOD: We use Self-serve to explore how our business ideas would perform
- The Silver Economy: Here’s how 55-year-olds in Britain spend their money
- Mind the gap - Do younger Brits like the same football clubs as older fans?
- A happy new year for consumer confidence?
- Mr. Bates has taken the Post Office’s brand to historic lows
- Three in five Traitors viewers think they’d make better Faithfuls
- Most Britons don’t know what their internet speed is
- Four key facts about Britons who play racing video games on console or PC
- Are Britons actually using cash machines?
- What do British consumers do when their phone screens crack?
- Fujitsu brand health plummets following the broadcast of Mr. Bates vs. The Post Office
- Cultural engagement in Britain – Frequency of visiting theatres, museums, zoos, and more
- Gaming Buzz – Jan 2024: Call of Duty claims crown in US and Britain
- Gambling and sports in the UK – a deep dive
- Only 14% of Britons clean their phones daily, reveals survey
- New music fans
- UK’s Biggest Brand Movers (January 2023): Seasonal favourites win
- New Cadbury ad reviewed by consumers - half say it made them happy
- What are the top things British consumers are looking for in a VR headset?
- Who won Christmas 2023?
- Friends, The Crown and The Big Bang Theory: The UK’s most-streamed TV, December 2023
- What are Britons top travel destinations for 2024?
- Gaming Buzz – Dec 2023: GTA revs up a storm in the US and UK
- UK - Should car dealerships tailor after-sales services according to the customer’s age?
- UK consumer loyalty tested: Who wins?
- Business backs full expensing and increasing the minimum wage
- Business is more supportive of the minimum wage hike than you might expect
- But not too intelligent: Britons not comfortable with smarter AI
- Luke Littler loses, but could he expand the audience for professional darts?
- How much responsibility do we have to treat human-like AI well?
- Next’s improved Current Customer score proves it has had a merry Christmas sales season
- All about ‘Ginuary’ - Looking at food and drink attitudes among Britain’s gin drinkers
- Is the middle-overs slump in ODI cricket a real thing?
- UK's post-holiday shopping habits in 2024
- Empty shelves, long queues and self-checkouts: Grievances that most bother British in-store shoppers
- What influences UK consumers' supermarket preferences?
- M&S Christmas campaign clobbers competition
- Navigating contrasts – Bet 365’s financial losses and market gains
- Unilever: understanding online buyers
- How PepsiCo measured buying patterns to plan go-to-market strategies
- Universal Studios' UK expansion – Insights on Bedford's upcoming theme park
- Health and wealth: The top New Year’s resolutions and challenges for Brits in 2024
- How are Britons aged under 55 going to pay for their Christmas shopping?
- UK’s Biggest Brand Movers (December 2023): Apple Mac tops
- Were negative headlines about the Elgin Marbles good news for the British Museum?
- Which supermarket Christmas ads have the UK public actually noticed?
- November’s UK Advertisers of the Month: Which brands made it to the top?
- UK: Which auto-makers are the best at converting brand awareness into customers?
- EasyJet customers reveal what makes their budget flight experience better
- GB: 44% of X/Twitter users find ads on the platform less trustworthy
- Nike v adidas: Do kit deals generate brand loyalty among football fans or just sell more gear?
- Understanding the sport piracy landscape
- What do Britons prefer to do in their leisure time during winter?
- The stress of gift shopping: What’s not so joyful about Christmas shopping in 2023
- The good, the bad, and the ugly of dating apps in Britain
- Lenovo customer feedback (Britain): High levels of satisfaction but not all want to stick around
- UK: Most in-demand TV and film for November 1-15, 2023
- Football Buzz Movers – November 2023: Juventus flies high
- Trends in Britain’s online Bingo market and the biggest players in the industry
- Seven in ten British GTA gamers first played when they were underage
- Britain’s bed bug scare: Only 4% would go ahead with a trip as planned in the event of an outbreak
- Two in five British gamers plan to buy Grand Theft Auto VI
- Nike vs. adidas: Understanding the two tribes that attach themselves to each brand
- What distinguishes younger Premier League fans from older ones?
- Health experts recommend cleaning your phone once a day – but just 21% of Americans actually do so
- Most Britons say smartphones have made their lives better
- Terminal trends: What are Britons spending on in airports?
- Unacceptable behaviours at the movies: Brits have their say
- How Britons choose and spend on mobile phone accessories
- The great switch – Majority of Britons actively seeking to change insurance provider
- How are Britons coping with their personal finances?
- UK Auto Advertiser of the Month: Bristol Street Motors
- UK Ad of the Month: Which brands made it to the top in October 2023?
- The rise of the advent calendar. Just how much are Brits willing to pay?
- Majority of UK shoppers now likely to buy imperfect fruit and veg during their grocery shop
- Wegovy, Ozempic, and weight loss: Four things to know about UK consumers and semaglutide
- The UK is buzzing about a Grand Theft Auto trailer – that hasn’t even debuted
- One in ten Britons are watching illegal sports streams – but what are they watching?
- Consumer preferences and influencing factors in the UK CBD edibles market
- Friends, The Big Bang Theory and The Office: The UK’s most-streamed TV, October 2023
- UK’s Biggest Brand Movers (November 2023): Currys PC World tops
- UK: Most in-demand TV and film for October 16-31, 2023
- What are Britons planning to buy on Black Friday/Cyber Monday - if anything?
- Three key takeaways ahead of Black Friday 2023
- International Men's Day: 5 insights into British men’s mental health
- Consumer confidence increases for the third month in a row
- Eight in ten football fans back an independent regulator
- Football’s Biggest Buzz Movers in October 2023: Manchester United tops UK chart
- How Reuters Institute used YouGov Research to understand hard-to-reach audiences
- What do Disney+ viewers make of advertising?
- Did Apple’s Scary Fast event trick or treat the public?
- By 52% to 25%, football fans oppose the 3pm blackout rule
- Consumer perception of pre-owned electric vehicles in UK
- What will push Britons into adopting eSIMs – and what’s putting them off?
- As Asos seeks to sell Topshop, what's the remaining brand worth?
- How did Tesco do under the leadership of its now departing UK CEO?
- Examining the attitudes and preferences of young gamblers in the UK
- UK sports betting preferences and habits: Cricket vs Rugby
- Football fan survey: Who should be allowed to bet on matches?
- Rich fan, poor fan: Which sports are most popular among Britain’s most and least well-off?
- Profiling Britain’s horror fans
- 63% of Britons oppose removing the cap on bankers’ bonuses
- Just Eat recruits stars for its latest campaign – but will it make a difference?
- Netflix hikes prices – but will it negatively affect the streaming giant’s public perceptions?
- UK: How did the 2023 Rugby World Cup compare to previous years?
- British gamers’ take on AI in video games
- British parents shun a third row of car seating. What features are they looking for?
- UK: One year on, how has Elon Musk’s ownership of Twitter/X affected its public image?
- Waitrose’s brand perceptions improve amid talk of a deal with Amazon for online groceries
- UK: Most in-demand TV and film for October 1-15, 2023
- UK’s biggest brand movers (October 2023): Santander bags top spot
- Rugby World Cup is all the rage in the UK, what about the Cricket World Cup?
- Activities and experiences will be at the heart of modern travel
- Half of British football fans oppose hosting the 2030 World Cup across six countries
- Consumer confidence improves, but workers are less optimistic about their job prospects
- UK Advertisers of the Month for September: Apple, Aldi and iPhone
- Sector by sector: What are British industries prioritising in the next five years?
- We polled the UK’s business leaders about the risks & opportunities of AI. Here’s what they said
- Football’s Biggest Buzz Movers in September 2023: PSG soars after Marseille drubbing
- World Food Day: What do Britons want to see from brands?
- Hotel Chocolat reports sales uptick - Are Brits thinking chocolates for gifts ahead of the holidays?
- 45% of Britons with mortgages planning to cut back on food in the next six months
- Did Ryder Cup 2023 make a Buzz in the UK?
- Building a home together: Married Brits do more DIY (especially the men)
- Flavour driving switch to vapes, say British consumers
- UK: Most in-demand TV and film for September 16-30, 2023
- Prime Video will break for commercials - What do subscribers in Britain make of ad interruptions?
- UK Ad of the Month: Which brands made it to the top in August 2023?
- Gaming Buzz – Sep 2023: CoD makes upticks in the US; Pokémon shines in Britain
- Bring back Twitter, say eight in ten X users
- How do high income Brits choose their network provider?
- Once Britons have filled up their cars, what do they do at petrol stations?
- Navigating the shift – Mobile phone expenditure of Britons from 2019-2023
- The decline of bank branch visits
- Consumer confidence increases as UK homeowners grow more pessimistic
- Do Britons recognise which brands do - and don't - have apostrophes in their names?
- Who’s listening to The Joe Rogan Experience? Men, mostly
- Most Britons think it’s unfair for clothing retailers to charge a fee for online returns
- Next raises its profit forecast again – but why is the brand beating expectations?
- 44% of Britons think weight loss drugs should be available on the NHS
- How interested are Britons in going to space, taking a submarine, or scaling Mount Everest?
- Does brand loyalty stand the test of product recalls? Britons weigh in
- How do product recalls impact brands in health and personal care industries?
- Does “background TV” rule British streaming? The UK’s most-streamed TV, August 2023
- Just how economically important do Britons think the car manufacturing industry is?
- Why Wilko’s found home on The Range
- International Podcast day: Profiling Britain’s regular podcast listeners
- Muted enthusiasm for Rugby World Cup 2023 – but why?
- Brand loyalty tested – A glimpse into Britons' reactions to toy recalls
- UK biggest brand movers (September 2023): Barclaycard leads the list
- Assessing interest in cryptocurrency gambling in the UK
- Wilko is still a strong brand
- What healthcare services are Britons willing to accept from an artificial intelligence?
- Football’s Biggest Buzz Movers in August 2023
- Most Britons oppose banks and building societies closing customer accounts for reputational reasons
- The path to prestige: Tracking conversion rates among German luxury car brands in the UK
- UK: Love Island is the most in-demand TV show for August 1-15, 2023
- Are banks forcing a "cashless society" - or accepting the inevitable?
- Are Britons willing to use Buy Now, Pay Later for medical services?
- Do football fans actually like shirt sponsors?
- Waitrose launches its first meal deal – but can it attract consumers on a budget?
- Tournament of the tech titans: Over half of Britons think Elon Musk isn’t serious about Zuck fight
- Three in ten Britons would cancel a 40°C holiday
- July 2023: Housing costs rise, house prices fall, and consumer confidence declines
- How product recalls impact Britons’ loyalty towards tech and telecom brands
- GB: Do auto brands stand a chance after a car has been recalled? Consumers are divided
- Britons attitudes toward plant-based diets during fake meat's earnings slump
- Premier Inn sees rise in Ad Awareness amid late summer marketing activities
- Exploring attitudes of concertgoers among Britons
- The UK’s most-streamed TV, July 2023: Young Sheldon, Big Bang Theory and The Office
- UK biggest brand movers (August 2023): Costa Coffee claims top spot
- UK Ad of the Month: Which brands made it to the top in July 2023?
- FIFA Women’s World Cup 2023: Brands soar as Lionesses roar
- What colour is the Metropolitan line?
- How to measure ad recall lift
- P&O Ferries’ brand health is positive again – but still far from where it once was
- Crunching the numbers: Analysing the conversion funnel of top snack food brands in the UK
- UK: Most in-demand TV and film for July 16-31, 2023
- Britons don’t want Elon Musk’s “everything app”
- As BT’s Philip Jansen departs, what has the CEO’s tenure done for the brand?
- Lidl makes sustainable tea bags – but are its customers sustainably-minded?
- A third of Britons would continue purchasing products if their use-by dates were removed
- Which media outlets do MPs trust in 2023?
- Has Nationwide’s £100 giveaway made an impact on the public?
- How viewing limits and a lack of X-citement have affected Twitter’s brand perceptions
- Unhappy but unmoving: dissatisfied British consumers won’t always change brands
- Who are the Brits who use LinkedIn?
- GB: Is content piracy on the up?
- Britons are more positive about the FIFA Women’s World Cup 2023 than the men’s tournament in Qatar
- Three-quarters of Britons support The Guardian’s ban on gambling advertising
- Plummeting confidence in house prices drags down consumer confidence
- How to test marketing messaging & ad creative with your audience
- Did Amazon’s 2023 Prime Day promotion pay off?
- Favourite actors, TV shows, and influencers of UK’s museum admirers
- Which types of music gigs do Britons enjoy going to?
- UK: Which high street retailers are the best at converting awareness into customers?
- How do British motorists prefer to pay for their fuel refills and why?
- Britons doing less to care for the environment compared to 2019
- Where do Britons learn about drugs and medical treatments?
- The UK’s most-streamed TV, June 2023: Big Bang Theory, Black Mirror and The Office
- UK: Most in-demand TV and film for July 1-15, 2023
- GB: Poundland cuts prices on big brand items - How do shoppers intend to cope with rising costs?
- Where Britons think you should – and should not – be allowed to take a dog
- UK: The summer spectacle of Barbie vs. Oppenheimer
- Greene King Pubs rule the roost in the July edition of UK’s Biggest Brand Movers
- How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov
- GB: Hostelworld reports record half-year revenues - Are hostel-stays popular among holidaying Brits?
- DEI in the workplace: Unveiling employees' attitudes in Great Britain
- Which European teams are creating a Buzz in the off-season – June 2023
- UK Ad of the Month: Which brands made it to the top in June 2023?
- Great Britain: How confident are ad-land professionals in their job security this year?
- UK: Most in-demand TV and film for June 16-30, 2023
- Do Brits care about the quality of the fuel they put in their cars?
- How are British travellers adapting travel plans amid fears of airport strikes and prolonged queues?
- Has the Coutts debanking Farage-o had an impact?
- How do you measure the value of a product placement?
- GB: Superdrug appoints cost-of-living ambassador - How do shoppers plan to tackle cost increases?
- GB: Avon looks to secure cruelty-free approval - Do its customers care about cruelty-free products?
- UK: B&M reports increase in sales - How has the retailer fared in recent years?
- UK - Evaluating 3 budget hotel brands’ journey through the purchase funnel
- GB: Jet2 reports spur in demand for package holidays - Are customers big on package bookings?
- Bairstow dismissal unfair say Brits, but do they feel the laws of the game need to change?
- UK: Primark reports strong Q3 performance - How do Britons view the brand?
- The Telegraph is for sale. Who reads it and what are they in the market for?
- Five ways to test a hunch with self-serve research
- UK: Most in-demand TV and film for June 1-15, 2023
- Surveying children: 10 tips to design effective surveys
- Four ways market research helps in a crisis
- As consumers feel interest rate pain, are bank and building society brands taking a hit?
- Brands in the age of AI: Examining Britons' attitudes and expectations
- Rainbow trails: Unveiling the most recommended destinations by British LGBTQ+ travellers
- Toothpaste battle royale: Analysing conversion rates of leading oral care brands
- GB: WHSmith’s new measures for staff wellbeing - What do Britons in retail feel about mental health?
- UK PR & social surveys calendar – summer 2023 edition
- Has 'greedflation' impacted British consumer’s purchasing decisions?
- UK parents' attitude to AI-driven brand interaction – curiosity or concern?
- Assessing consumer attitude towards personal use of AI in the UK
- GB: Revolut launched an AR activation to promote its new offering - What do users think of AR tech?
- UK: Premier Inn reports increase in Q1 2023 sales - How has the hotel brand fared in the past year?
- GB: AirHelp offers travel insurance - What kind of travel insurance do Britons purchase?
- Jack Daniel’s, Jet, Kappa are among UK’s Biggest Brand Movers in the June ’23 edition
- GB: Tetley adopts cardboard cartons - Are customers big on eco-friendly packaging?
- How PlatanoMelón used YouGov's audience data to breakdown barriers and achieve growth
- Tabloid fuss as The North Face partners with a drag queen – but do the public actually care?
- Consumer Duty: How the UK public perceive FS firms
- The UK’s most-streamed TV, May 2023: Sitcoms rule the roost
- GB: Valentino trials AR-powered virtual try-on tool - What do its customers think of AR technology?
- GB: M&S launches beauty packaging recycling scheme - Are its customers big on recycling?
- GB: Absolut trials paper-based bottles - How do Britons view goods with non-recyclable packaging?
- UK: Wizz Air hires agency to grow brand presence - How aware are audiences of the airline?
- UK: Robinsons’ first campaign since rebranding - Did Britons take note?
- UK: Most in-demand TV and film for May 16-31, 2023
- May 2023: Consumer confidence rises – but outlook for job security and business activity declines
- May 2023: Consumer confidence rises – but outlook for job security and business activity declines
- Heinz’s new campaigns can’t overcome price hike effects
- UK Ad of the Month: Which brands made it to the top in May 2023?
- From screens to showrooms: What kind of ads interest prospective British car buyers?
- Victorious Man City complete Buzz hat-trick in May 2023
- Where are British parents going for summer holidays?
- GB: Sainsbury’s launches six-week long donation drive - How likely are its shoppers to donate?
- GB: Mars trials paper packaging for its bars - How eco-friendly are Mars’ current customers?
- Five things to think about when doing self-service research
- The smart fitness equipment landscape post-pandemic - and the road ahead
- Beyond the booked: Discovering new potential customers for Airbnb through strategic research
- UK: Brand experience a more important factor than price deals when buying a phone
- Eco-friendly or eco-fake: Britons' perceptions of greenwashing by hotels
- Aldi UK’s marketing head exits - How has the grocer performed in recent years?
- GB: McDonald’s launches face-painting fundraising initiative - Are customers big on charity?
- Great Britain: Insights into sunscreen purchasing habits
- Half of Americans think AI art will be used to spread fake news
- PurpleBricks: When a solid brand isn't enough
- UK: Chase has tapped into younger and richer audiences. But where does the bank go now?
- How much appetite is there for a late-night Greggs?
- GB: The Super Mario Bros. Movie has more Britons talking about the brand – could Zelda be next?
- The most financially rewarding – and personally fulfilling – employers, according to Britons
- AI or human touch – public perception of future workforce roles in the UK
- UK: Ryanair reports profitable quarter - Has the carrier’s brand health improved in recent years?
- Fitness habits of disabled Britons
- UK energy crisis: Eleven times more Britons now paying over £2,500 per year on energy
- UK: Most in-demand TV & film for May 1-15, 2023
- GB: Holland & Barrett to sell Foodspring items - Which dietary supplements do shoppers tend to buy?
- How to create an ideal customer persona
- Three ways YouGov uses research data to get media exposure
- GB: River Island launches eBay store to sell revamped items – How eco-conscious are its customers?
- The UK’s most-streamed TV, April 2023: Friends, Big Bang Theory and You
- GB: boohoo’s new range for Mental Health Awareness month - What do customers think of mental health?
- GB: Lush invests in creating a circular economy - Are its customers big on sustainability in retail?
- GB: Jet2.com takes flight in May’s Biggest Brand Movers
- Six ways custom research helps grow your brand
- UK Advertisers of the Month for April: Heinz Beanz, Super Mario Bros. and Pepsi Max
- The lasting appeal of CDs and vinyls: An analysis of Brits who buy physical music formats
- Consumer confidence back in positive territory
- Where are consumers most – and least – worried about a potential AI takeover?
- Quality time, rides, and escaping reality: the top global motivators for visiting theme parks
- UK: Most in-demand TV & Film for April 16-30, 2023
- The tech Britons “can’t live without”
- Manchester City creates a Buzz amid rise to the top – Football Buzz movers for April 2023
- GB: Selfridges debuts circular shopping event - Will it align with customers’ shopping attitudes?
- UK: Pets at Home rebrands and launches new campaign - Did it manage to draw Britons’ attention?
- GB: Marmite launches new ad campaign – Are people noticing the brand’s advertising?
- GB: Baby boomers seem mentally healthy compared to other generations
- As global demand for banknotes hits its lowest point for 20 years, are Britons still using cash?
- As bills skyrocket, have businesses curbed their energy costs over the last year?
- Arsenal’s title hopes may be fading – but it’s been a winning season for the club’s brand
- Comedy, music and sports: Which type of podcasts do Britons tune into and where?
- Britain: Key attitudes and behaviours of Gen Z with respect to finance and insurance
- What distinguishes Britain’s high-staking gamblers from the rest?
- GB: Ribena’s regenerative farming project - How many of its customers favour eco-conscious brands?
- UK: Measuring how Volkswagen, Ford and Mercedes earned their success in YouGov’s Auto Rankings 2023
- UK’s most-streamed TV, March 2023: Friends, Big Bang Theory and You
- UK: Most in-demand TV & Film for April 1-15, 2023
- 5 tips for using data to perfect your PR pitch
- GB: Beyond Meat’s new vegan chicken line - What would it take for Britons to turn away from meat?
- Business backs a four-day workweek
- How to connect your research with reality-based data
- Phased retirement – benefits and drawbacks according to retired British employees
- Consumer confidence falls for the first time in 2023
- What are the most common gym bugbears?
- Seven ways research data improves marketing mix modeling
- GB: Hilton to install Peloton bikes in its properties - Do customers exercise when on holiday?
- GB: Avon recently rebranded with a global campaign - Did Britons take note?
- Football fans support removing gambling sponsors from the front of Premier League shirts
- Business survey: Can AI tools like ChatGPT outperform humans?
- GB: Six months into Sephora’s second stint in the market, are Britons noticing the brand?
- The dos and don'ts of airplane etiquette: The behaviours Britons find unacceptable
- How Fox Sports proves Ad Effectiveness for FIFA World Cup
- Manchester City, Juventus top football Buzz Movers chart for March 2023
- GB: Škoda appoints FCB for global creative duties - How did the brand do under the previous agency?
- UK Ad of the Month: Which brands made it to the top in March 2023?
- GB: Revolut adds Comic Relief to its charities list - How likely are consumers to donate?
- The Great British Shrink Off: Examining the awareness and impact of shrinkflation on Britons
- Chase has gone from strength to strength – but can JPMorgan’s neobank take on the competition?
- UEFA Champions League, John Wick 4 and The Last of Us: The most in-demand TV & Film titles in Great Britain for March 16-31, 2023
- The impact of pursuing CSR goals on sports and brand perception in Britain
- GB: Tesco equips 600 outlets with EV charging bays - Which grocers do potential EV-buyers prefer?
- As John Lewis looks for a new ad agency, can the brand expand its appeal?
- Consumer Duty: Nearly half of Britons say banks aren't doing enough to prevent harm
- How to regain consumer trust after a data breach
- What kind of advertisements work best with prospective gym-goers in Great Britain?
- UK: Advertising to consumers considering an electric vehicle
- Five factors motivating Brits to travel in 2023
- With the FCA’s Consumer Duty principle looming, do the public trust banks?
- Are Britons buying own-brands or known brands?
- Consumer confidence rises as nearly every measure sees improvement
- A look at Britain’s most positively rated music artists
- GB: Boohoo ran a pop-up shop in London for two days – What motivates its customers to purchase?
- What amenities do Britons expect in a hotel room? And why do men and women disagree on their importance?
- Football, Zombies and anti-Raj RRR-evolutionaries: UK’s most in-demand TV & Film for March 6-March 19, 2023
- GB: Iceland partners with Just Eat – What do its customers think of delivery services?
- Britons prioritize economic news into purchase decisions. Banking wobbles unlikely to help
- Public attitudes towards sustainability: a YouGov Public showcase
- UK’s most-streamed TV, February 2023: Clarkson’s Farm, Friends, and The Office
- Five advantages of panel-powered online surveys
- Ten top tips for creating a thought-leadership survey that generates media coverage
- UK’s Top 10 FMCG Brand Improvers 2023: Beverage and personal care brands
- GB: Peroni Capri’s launch campaign announced – What do Peroni drinkers feel about advertising?
- One year on, has P&O Ferries recovered from the mass redundancy scandal?
- GB: Nando’s had recently launched a new national campaign - Did Britons notice it?
- How Smitten Communications and JustAnswer generated 40+ press mentions with YouGov Surveys
- GB: Asahi adds new beer variant to Peroni range - What alcoholic beverages do Britons like?
- UK Ad of the Month: Which brands made it to the top in February 2023?
- Pret retires its blended drinks – but did the move meaningfully affect its brand health?
- GB: Starbucks to open 100 new UK outlets - How has the brand fared in recent years?
- GB: Boots’ loyalty programme undergoes major changes - Will it match shoppers’ preferences?
- GB: Lidl partners with WWF to cut environmental impact - What do Britons think of such initiatives?
- The Disability Employment Gap: Britain still has a long way to go
- GB: PepsiCo’s Walkers trials paper-based packaging - What do Britons think of recyclable packaging?
- GB: Marc Jacobs’ Gen Z label, Heaven, opens London store – How many Gen Z buy clothes offline?
- UK: Two-fifths of viewers will wait for a show to end its run before starting to watch
- Which are the most considered food and beverage brands in the UK?
- People twice as likely to have found love through friends/family compared with dating apps
- Global: 24% say they’re financially comfortable, while 30% struggling to afford essential costs
- Not going out, not staying in: Are in- and out-of-home entertainment sources getting more expensive?
- GB: WHSmith looks to fill gap left by Paperchase’s collapse - How is WHSmith doing?
- Hyundai smashing records with latest ad campaign
- GB: ASOS, Capital One partner to launch a credit card – How do ASOS’ shoppers make payments?
- GB: Fashion retailer TOAST launches pre-loved project - Are Britons fond of second-hand shopping?
- GB: Sainsbury’s vacuum-packs beef mince range - What do people think of eco-friendly measures?
- Man City charged with breaking Premier League rules - did it affect the club's brand?
- The Norwegian Consumer Council explored national attitudes to digitization with YouGov Surveys
- Third of single Britons say the cost-of-living crisis has made them less likely to date
- How 21st-Century Sanitation Coalition used survey data to elevate thought leadership
- UK: Who is the GOAT men’s footballer?
- AI in healthcare – what are Britons most concerned about?
- Briton’s perception towards robo-advisors and AI – concerns, trust, and more
- Two-thirds of Man United fans oppose an Elon Musk takeover
- GB: Dreams partners with Shelter to help the homeless - Which causes are shoppers donating to?
- GB: Cadbury launches non-HFSS range – Are people concerned about fat, salt, sugar levels in food?
- GB: How do Britons plan to deal with price hikes amidst the cost-of-living crisis?
- How to measure brand health
- GB: Ferrero Rocher launches ice cream range - How fond are current customers of the frozen dessert?
- GB: Currys expands online store for pre-owned items - What do people think of second-hand shopping?
- GB: Telecom providers to hike rates - How much are Britons currently paying their mobile operators?
- Consumer confidence rises as the public get more optimistic about household finances
- Football fans: No, Haaland hasn’t made Man City worse
- GB: Sainsbury's reviews its creative account - How did the retailer do under the incumbent agency?
- Caffeine in high street coffee: Mocha do about nothing?
- Is Scotland similar to Scandinavian nations?
- GB: US-based Merit Beauty to enter UK with a D2C website - Do Britons buy beauty products online?
- GB: Following a new NABS report - What do people working in adland, media think of mental health?
- Football fans think Man City broke the rules, but don’t expect them to face serious punishment
- Football fans think Man City broke the rules, but don’t expect them to face serious punishment
- UK’s January Advertisers of the Month: Which brands made it to the top?
- GB: Spotify UK head of marketing exits - How did their tenure impact the brand?
- Premier League half-time: Half of fans expect Arsenal to win – and Everton to get relegated
- Reaching consumers who buy tickets as gifts
- The YouGov Cost of Living Segmentation
- Where is the Six Nations most popular? And how do its fans mirror those of F1?
- Which carmakers in GB have the highest consumer recommendation scores?
- An electric car revolution – but only for the well off?
- Have British jobs gotten more or less secure recently?
- How did bettors fare in the FIFA World Cup?
- Are firms ready for the FCA's new Consumer Duty rules?
- Has Gareth Southgate improved England’s image?
- Consumer confidence sees a small New Year bounce as outlook for household finances improves
- UK Advertisers of the Month: Which brands made it to the top?
- Lidl benefits from a cut-price Christmas
- Global: How often do consumers use cash?
- Global: Do consumers expect their financial situations to get better or worse over 2023?
- One in six drinkers would have preferred to drink less over Christmas 2022
- How badly did 2022 affect the public image of energy suppliers?
- Three in ten businesses expect to make cost-of-living redundancies in 2023
- GB: What is the car-buying landscape likely to look like over the next year?
- Telco: 2022 trends and insights of the UK market
- Leisure and Entertainment: 2022 trends and insights of the UK market
- Tech: 2022 trends and insights round-up of the UK market
- GB’s most famous and popular influencers
- As M&S launches clothing hire pilot, we ask whether Britons would rent their clothes instead of buying them?
- What New Year resolutions are Britons setting for 2023?
- How much money have Britons saved – A breakdown by age and gender
- FIFA World Cup in Qatar: Fans say the new approach to stoppage time has worked well
- Confidence in house prices declines for the fourth month in a row
- FIFA World Cup in Qatar: Fans say the new approach to stoppage time has worked well
- Sports industry trends and insights roundup 2022
- Financial services trends and insights roundup 2022
- Gaming trends and insights round-up 2022
- Tech trends and insights round-up 2022
- Telco trends and insights round-up 2022
- November Automotive Advertiser of the Month (UK): Which brand made it to the top?
- November Travel Advertiser of the Month (UK): Which brand made it to the top?
- Five common market research pitfalls (and how to avoid them)
- Do consumers notice influencer endorsements while purchasing clothes?
- Do endorsements of healthcare products & food supplements by social media influencers work?
- Is it worth investing in endorsements by influencers to market beauty products?
- UK Advertisers of the Month: Which brands made it to the top?
- Are airlines providing a good digital experience to their consumers?
- Most businesses say the 2022 Autumn Statement offered too little support
- The 2022 Danish general election: sturdy Social Democrats, marching Moderates, and vacated Venstre
- Report: Out of home entertainment industry in Britain
- A year ago, crypto held the same appeal as gold to investors. Where does it stand now?
- Piers Morgan’s Ronaldo interview sends Man United’s brand perceptions tumbling
- Are hotel companies providing a good digital experience to their consumers?
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov