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- GB: Which car makers offer the best value for money?
- UK: Which brands showed the most improvement in 2022?
- How do British and American World Cup fans prefer watching sports?
- Two in five festive shoppers plan to spend less in this year’s seasonal sales
- Just one in three festive shoppers always check that discounts in the sales are genuine
- What were the issues dictating which party Danes voted for in the 2022 general election?
- Wrong to pause top-flight football for the World Cup, say Premier League fans
- UK – Biggest Brand Movers – November 2022
- Made.com may have gone bust – but not because it was unpopular with customers
- FIFA World Cup 2022: Are gamers putting their boots on?
- Which is better: Fresh or frozen food? We reveal the consumer view
- Global: Are social media influencers worth the money for the air travel and hotel industries?
- Global: Do consumers find digital out-of-home ads more memorable than TV ads?
- UK’s October Advertisers of the Month: Which brands made it to the top?
- Consumer confidence at its lowest point since the early days of the COVID-19 pandemic
- What types of sponsorship do World Cup fans notice?
- Booking.com hits it out of the park with T20 World Cup fans
- Booking.com hits it out of the park with T20 World Cup fans
- US/GB: What duty-free products are consumers purchasing?
- Which GB auto insurers offer the best value for money?
- What types of sponsorship do World Cup fans notice?
- Premier League fans oppose all-star games and relegation playoffs
- US/GB: Consumers are getting their news from social – but the majority don’t trust it completely
- UK – Biggest Brand Movers – October 2022
- Four in five homeowners to cut spending if mortgage payments increase in the next year
- YouGov - Grocery results
- Homeowner pessimism drags UK consumer confidence down further
- New cost of living tracker reveals extent of crisis in Western Europe
- FIFA World Cup 2022: Some England sponsors are already scoring goals
- Keep releasing games for last-gen, say gamers
- Global: Do people think stigmas around mental health are declining?
- FIFA World Cup: Where is interest strongest around the globe
- Global: Is the digital experience offered by grocery retailers satisfying consumers?
- Global: Are consumers aware of car subscription services and their features?
- Global: Online retailers’ reputation for sustainability is falling
- Global: Travel advertising that is most likely to catch the attention of leisure travelers
- Global: How important is data security among health app users?
- FIFA World Cup: Half of Britain’s sports bettors likely to bet on the event
- McDonald’s hikes prices – and sees consumer perceptions improve
- Holidaymakers affected by Folkestone travel chaos amid Eurotunnel blame game
- GB: Matalan appoints ex-New Look boss Nigel Oddy as its CEO – How did New Look fare under Oddy?
- Energy bills rise, inflation bites – and Brits flock to MoneySavingExpert
- UK Automotive Advertiser of the Month: Which brand made it to the top?
- Do Americans think EVs are important in curbing climate change?
- FIFA World Cup: Half of Britain’s sports bettors likely to bet on the event
- US/GB: Where are car buyers most likely to conduct their research?
- Did BBC News’ coverage of the Queen’s death resonate with a grieving public?
- US/Britain: Which factors do consumers consider when purchasing domestic appliances?
- Overall consumer confidence is negative for the first time since May 2020
- Most think brand tributes to the Queen are motivated more by PR than a sincere desire to pay tribute
- Public backs the Premier League’s decision to postpone football following the Queen’s death
- Serena Williams – global popularity and legacy
- US/GB: Consumers may prefer their news online, but for magazines it’s a different matter
- Global: How likely are car buyers to engage with social media advertisements?
- Canada’s August Advertisers of the Month: Which brands made it to the top?
- Global: The what and when of global gifting habits
- Global: The least important factors for consumers when buying medicines and beauty products
- US/GB: What factors do consumers consider when purchasing tires?
- Global: Consumers are planning to cut back on streaming subscriptions in face of inflation
- IE: Top 10 Recommend Rankings 2022
- UK: Top 10 Recommend Rankings 2022
- YouGov Recommend Rankings 2022 Poland
- Manchester United’s brand health has halved in the last year
- What types of music do gym membership holders prefer?
- US/GB: The top hair care and styling products used by curly and wavy-haired women
- UK Advertisers of the Month: Head & Shoulders, Specsavers, McDonald’s (August 2022)
- UK Travel Advertiser of the Month: Trivago
- US/GB: Do gamers want to see film/TV adaptations of their favourite franchises?
- Public perceptions of Centrica crash following profit announcements
- The UK is £3.5 billion overdrawn
- Most British and American sports fans don’t know what NFTs are
- Younger Brits more likely to watch The Hundred
- Consumer confidence rises after seven straight months of falls
- Customers increasingly unhappy with British Gas as Centrica profits rise
- What do football fans think of fan tokens?
- US and UK: Buzz movers among video game franchises in July
- Commonwealth Games 2022 – which countries are paying most attention?
- UK Advertisers of the Month: Google Chromebook, Zoopla, Amazon Prime (July 2022)
- Global: How many Gen Z travelers prefer budget friendly accommodations?
- US/GB: What types of vacations are most preferred by Gen Z travelers?
- Are Britons willing to pay extra for next day delivery?
- Global: How popular are the Golden State Warriors
- GB/US: In focus – the US and GB market for contact lenses
- Premier League gamblers resigned to losing money – but a plurality gamble as part of their Saturday
- Another scandal hits Uber – but will it affect public perceptions in the long run?
- UK and US – Here is what online sports bettors look for when choosing a betting company
- US and Britain: Potential mobile-buyers say branded emails directly led them to a purchase
- US and Britain – Most Brits and Americans now worry about their privacy online
- GB/US: Does owning wearables make consumers more health conscious?
- GB/US: Are consumers looking for more vegan/vegetarian options at restaurants?
- Have cryptocurrencies made a mark among sports fans in Britain? It’s complicated
- Play it again: How British and American gamers feel about remakes
- UK: Buy, sell or both? Car intent in the next 12 months
- July Automotive Advertiser of the Month (UK): Mercedes-Benz
- US and GB: The product labels that most influence grocery and food shoppers
- Global: Will the rising cost of living drive consumers to cut back on technology purchases?
- Nando’s gets the temperature just right amid nationwide heatwave
- A quarter of British sports gamblers have bet on the UEFA Women’s Euro 2022
- US and Britain – World Athletics Championships – Are fans likely to have noticed sponsors?
- Britain: Multiplayer gaming more popular among heavy gamers
- US and Britain – Investors’ attitude towards cryptocurrencies
- Household finance gloom continues to drag down consumer confidence
- Five-quid Lurpak melts the butter brand’s public perceptionss
- Global: Where the public are most and least likely to cut back on their healthcare spending
- As inflation bites, where are people most likely to prioritise cutbacks in their auto spending?
- Cost-of-living cutbacks: Where are the public tightening their belts?
- Lotto players are overwhelmingly older – so how can younger players be reached?
- UK Automotive Ad of the Month: Range Rover
- UK Finance Advertiser of the Month: Chase
- Jet2holidays loses altitude among the public following CEO comments
- Consumer confidence dips for the sixth month in a row
- Global: Just how popular is football?
- Sports media consumption patterns in Britain
- Global: How should brands respond to the Ukraine/Russia conflict?
- Global: The sectors where consumers do and do not feel like they have a choice in brands
- Global: Price increases by sector
- US/GB: Reasons to rent a car
- GB/US: Travelling for medical services
- UK Financial Advertiser of the Month: Barclays
- UK Automotive Advertiser of the Month: Cinch
- Birmingham Airport chaos: How labour shortages are affecting the travel experience
- Iceland’s cost of living discount for the over-60s boosts brand health
- Most Britons would not fly abroad if they caught Covid, but a third would travel home with it
- Consumer confidence falls for the fifth month running
- A look at sports gambling habits in Britain
- AppleTV+ enjoys a post-Oscars bounce
- EuroTrack: gli europei esprimono forte sostegno per un mercato energetico più green
- UK Automotive Advertiser of the Month: Skoda
- UK Finance Advertiser of the Month: Scottish Widows
- GB: Comparing yourself to fitness influencers (and how it correlates with attitudes to health)
- Global: Financial security and health
- Global: Where are consumers most likely to buy a financial product?
- Global: Smokin’ places
- Global: Where around the world do people drive every day?
- Global: Where are people most likely to report being diagnosed with a mental health issue?
- Global: Giving up cars
- A third of sports fans are environmentalists, but not all fans are equal
- Could Elon Musk's Twitter stake drive Tesla's brand perceptions up?
- Household finance measures in freefall as consumer confidence declines for the second month in a row
- Renault’s attempt to resume production in Russia stalls
- Global: Where are people most likely to wash their hair every day?
- Global: Healthcare worker attitudes towards finances, lifestyle, and more
- Global: Are banks the first port of call for financial advice?
- US/GB: Sustainable packaging – which sectors do consumers expect to perform the best?
- The future of financial services
- Britons don’t tend to support the death penalty… until you name the worst crimes
- Formula E fans in the UK: Young and receptive to sports sponsorships
- Net support for Ukraine joining EU in key European nations
- Europeans say Britain not pulling its weight on Ukraine refugees, and so do Britons
- UK Automotive and Mobility Rankings 2022
- UK – Biggest Brand Movers – March 2022
- A global look at the power of Ferrari’s Formula One team
- Two-thirds of the public say brands should take a stance on Ukraine
- Consumer confidence falls as household finance measures take a historic nosedive
- What measures do women take to protect themselves from assault and harassment?
- What do Britons think of companies that offer NFTs?
- Sexual harassment: women are split on whether they would report an incident to the police
- What do Britons think constitutes sexual harassment?
- Great Britain/US: How consumers exercise outside the gym
- UK Financial Services Advertiser of the Month: Santander
- US/GB: Which industries would the public be proudest to work in?
- US/GB: Which products are people willing to buy now - and pay for later?
- UK Automotive Advertiser of the Month: Dacia
- Consumer confidence slips as Britons’ household finance concerns increase
- Cost of living crisis: four in ten Britons expect their finances to get worse in next 12 months
- What impact has Brexit had on the EU? YouGov asks 10 European nations
- The smartphone features that drive Brits’ purchase choices
- Global: Trust in financial advertising
- Global: Who's forgetting to floss?
- Global: Where consumers are most likely to read their healthcare providers' reviews
- Global: Are people intending to spend more money on cars this year?
- Global: Where do consumers prefer Buy Now Pay Later plans?
- Global: Do consumers trust car ads?
- Which 3D shopping experiences are consumers most interested in?
- US/GB: Who’s to blame when a self-driving car crashes?
- Is there more to Elon Musk’s crypto obsession than meets the eye?
- Consumer confidence on a slight New Year downswing amid Omicron uncertainty
- What do Conservative Party members think about Covid-19 restrictions?
- Police shouldn’t investigate Downing Street party, say Tory members
- Does Boris Johnson still have the support of Conservative party members?
- Should sportspeople have to be vaccinated against coronavirus in order to compete?
- Which FPS launches are making the most noise among British gamers?
- What do cricket fans make of BT Sport’s Ashes deal?
- UK - Understanding coffee drinking among Gen Z
- How popular are the Detroit Red Wings around the world?
- One in four Britons have never heard of the government’s flagship ‘levelling up’ strategy
- Consumer confidence sees a slight Christmas bounce
- British movie-goers without rewards memberships: Who are they and how do brands speak to them?
- UK – Biggest Brand Movers – December 2021
- Consumer Festive Insights in Great Britain
- UK Advertiser of the Month: John Lewis
- Jaguar enjoyed plenty of product placement at COP26. But did it work?
- YouGov Framework: Eco-investing in Britain
- Should COVID-19 measures be scrapped in March 2022?
- Four in five Britons disapprove of the government’s handling of asylum seekers crossing the Channel
- YouGov Framework: Mobile network switchers in Great Britain
- Half of Britons now think it's easy to find a job, up from just 11% in March
- Gambling habits of high-earning Brits
- Movie-going Brits are shelling out more cash at concession stands
- Gaming’s biggest Buzz movers in the UK for November 2021
- Just a third of Tory voters say Boris Johnson is the best person to tackle corruption in Parliament
- A look at how sports betting boosts sports engagement
- A peek at what sets racers apart from other gamers
- Why do gamers game?
- Team profile: The worldwide phenomenon of the New York Yankees
- Rishi Sunak sees first negative favourability rating since the start of the pandemic
- Did the public warm to Iceland’s John Lewis parody?
- Black Friday: Who’s picking up gifts – and who’s buying for themselves?
- UK: Audience insights into festive content viewing
- UK – Biggest Brand Movers – November 2021
- Netflix leads Best Brand Rankings in the UK while Thomas Cook and Disney+ are most improved
- BEST BRAND RANKINGS 2021: UK & IRELAND
- Global: Fan interest in the T20 World Cup in five key markets
- IKEA becomes part of the furniture on Oxford Street
- Waitrose’s new plant milk isn’t small potatoes
- Profile Peek: Will Samsung phone users in Britain stay loyal in 2022?
- Personal finance pessimism drags down consumer confidence for the third consecutive month
- Profile of a shooter game player
- UK Advertiser of the Month: Marks & Spencer
- Charting appetite for risk among Brits
- These are the top video game franchises among young Brits
- YouGov Framework: Attitudes to travel and sustainability in Britain
- YouGov Retail Rankings 2021 - UK
- UK – Biggest Brand Movers – October 2021
- Squid Game a winner for Netflix
- Panic-buying fuels improvement in BP’s customer perceptions
- A Lidl marketing stunt goes a long way
- Runners are more charity-inclined than the general British population
- What draws Brits to the lottery – and what is stopping others?
- ASOS: Sustainability goals right on target for fashion retailer
- What's autumn got in store for UK travel?
- UK & Ireland: YouGov FMCG Rankings 2021
- Ronaldo re-signing looks a coup for United
- UK – Biggest Brand Movers – September 2021
- Opposition to a 2-year FIFA World Cup is strong, but how much would it affect viewership?
- Most Britons want to ban cigarettes – and half want to ban vaping products
- JD Wetherspoon’s beer shortage hits public perceptions
- UK Automotive Advert of the Month August: Vauxhall
- Deliveroo users set to fill their Boots
- Marketing to crypto-curious Britons
- What draws British women to online betting? What deters them?
- Advertiser of the month UK: Apple
- YouGov Framework: Fitness habits
- Bridgestone: A tale of two Olympic Games
- Farage RNLI attack improves Britons’ perceptions of the charity
- UK – Biggest Brand Movers – August 2021
- Two in five Britons think mortgage applications are unfair
- As Mike Ashley resigns from Sports Direct, what state has he left the brand in?
- Roaming charges are coming back for Brits – many may shop around to avoid them
- Global: What do consumers think about homeopathy and alternative medicine?
- Monzo need to make noise to get a hearing
- Personal preferences about body hair
- Britons and body confidence
- Physical appearance in today’s society
- The media, fashion companies and the pressure of having a perfect body
- Physical appearance and sexual attractiveness
- Ad of the month (UK): Santander UK
- UK Automotive advert of the Month July: Dacia
- Global: What car maintenance do drivers personally perform?
- Perceptions of banking in four major hubs
- How often do consumers in major markets change their tyres?
- US: What do electric car buyers want from their next vehicle?
- How much do Brits plan to spend on their next car?
- ASOS sewing up customer satisfaction
- Barriers to betting among Brits
- YouGov Framework: Loyalty programme members also more likely to recommend brands
- Kylie Jenner deal helps Boots keep up with the kustomers
- Greggs on a roll as Current Customer scores improve
- UK: Top 10 Recommend Rankings 2021
- UK – Biggest Brand Movers – July 2021
- How will Britons watch the Tokyo Olympics?
- Who are GB News’ audience?
- Did Heineken bottle it at Euro 2020?
- Ad of the month UK – Fever-Tree
- How do Britons gamble?
- A look at the sponsors that have made the biggest impact during Euro 2020
- How Brits will bet on the Olympics
- Kopparberg's GB News row hits customer perceptions
- Cars as a Service: Are Britons willing to subscribe to vehicles?
- What do global consumers prefer as their future vehicle purchase method?
- UK Automotive advert of the month: Ford
- Global: Who does – and doesn’t – want to own a home?
- Do football fans want to abolish the “away goals” rule?
- European football’s biggest Buzz movers for June 2021
- All costs being equal, consumers still prefer hybrid cars over electric
- Eric Cantona ad on target for Sports Direct
- Worldwide trust in news up – but turning confidence into profit remains challenging
- Has football really lost its way with younger fans?
- KFC revives finger-licking good tagline as restrictions ease
- UK – Biggest Brand Movers – June 2021
- UK regulator looks into Google's practices
- BT hit the back of the net with Hope United campaign
- Cut-price consumers: how global customers prefer their discounts
- Europeans across five countries tend to think it is unlikely that the Tokyo Olympics will go ahead
- Consumer confidence reaches five-year high
- One in two Brits have multiple paid video streaming services; trend likely to continue post pandemic
- Spiders, wasps or cockroaches – what is Britain’s most disliked creepy-crawly?
- EA Sports' Kiyan Prince tribute makes an impression on the public
- Voting Intention: Con 46%, Lab 30% (2-3 June)
- UK Automobile advertiser of the month: Renault
- Ad of the month UK – Premier Inn
- Dominic Cummings: What do Britons make of his accusations against the government?
- Which insurance policies are Britons most likely to switch?
- Sub-postmaster saga batters Post Office recruitment chances
- Which of UK’s football clubs are generating most Buzz?
- YouGov Framework: Attitudes to investing
- A closer look at gambling intentions around the Euros
- A year of COVID-19: Global attitudes to vaccination
- Two thirds of Britons plan to keep wearing masks this summer after COVID-19 restrictions end
- Voting Intention: Con 46%, Lab 28% (19-20 May)
- UK: Which travel destinations are people buzzing about?
- Just over a third of Britons think cryptocurrency has a negative impact on the environment
- Britons think electric cars beat petrol in several areas - except convenience
- Young Britons are turning their backs on the monarchy
- COVID-19 rules: what is the government telling us to do? Britons aren’t sure
- COVID-19 Global Behaviours and Attitudes: How preventive behaviours changed during the pandemic
- BA staff ad gives brand a reputation takeoff
- Consumer confidence approaches five-year high
- Half of Brits say they would support a large increase of housebuilding in Britain
- UK – Biggest Brand Movers – May 2021
- British gamblers more likely than public to use cryptocurrencies, but scepticism remains
- Currys rebrand a savvy move from Dixons Carphone
- #MentalHealthAwarenessWeek: What are the biggest barriers to seeking treatment?
- Voting Intention: Con 45%, Lab 30% (11-12 May)
- Wrigley's offers some much-needed optimism
- Premier League: Which fans are watching Sky Sports, BT Sport and Amazon Prime?
- Half of Londoners feel uncomfortable travelling on the Tube over COVID fears
- Nearly half of British adults view the cost of COVID-19 testing as a barrier to travel
- Attitudes to brand sustainability and authenticity in Britain
- A quarter of Londoners, and one in six Britons, say they’ll never afford a home
- Keir Starmer’s ratings plummet after poor local election results
- UK's Travel Advertiser of the Month: Premier Inn
- What would make the UK safer for women, according to women?
- Most Britons support changing rules to allow vaccinated people to mix indoors
- Confidence in AstraZeneca vaccine remains low in France and Germany
- Has "Cash for Curtains" affected John Lewis?
- One in three women in relationships are financially dependent on their partner
- Religious people give more often – but they also prioritise different causes
- Senedd Voting Intention: Lab 36%, Con 29%, Plaid 20% (2-4 May)
- Buzz Scores of 'Big 6' clubs nosedive after Super League news
- UK Advertiser of the Month: Tyrrells
- Most Londoners have never heard of 14 of the 20 candidates for Mayor
- Line of Duty: who do viewers think “H” really is?
- A closer look at Super Streamers and their attitudes towards adverts
- YouGov Framework: How to reach a Super Streamer
- Voting Intention: Con 44%, Lab 33% (27-28 Apr)
- AstraZeneca: Negative headlines dent brand perceptions during US vaccine trial
- The most innovative auto brands – according to British drivers
- Are Brits comfortable with self-driving cars?
- Primark at the heart of the reopening fun
- 12% of Brits bought an item using ‘buy now, pay later’ in the last year
- Perceptions of England’s traffic light system and the places Brits might travel to first
- Which institutions would Britons rely on in a personal financial crisis?
- YouGov Technology Rankings 2021 UK
- Euro 2020 and COVID-19: how should Britain handle the delayed tournament?
- Public opinion of most senior royals improves
- A third of businesses expect to lay off workers this year
- Tesco’s tech giveaways and pub advocacy boost awareness and buzz
- Earth Day: How important is climate change and the environment to Britons?
- RoboDoc: Which health services would Brits be willing to receive from an AI?
- UK – Biggest Brand Movers – April
- Future-proofing financial services: A global view of European consumer trends in 2021
- Britons are the happiest they’ve been this year as COVID restrictions lift
- Vast majority of young British football fans not interested in European Super League
- YouGov Signal: social media sentiment towards ‘big six’ tanks following European Super League news
- Brits are dieting and buying clothes to look their best when socialising after months of not caring
- Seven in ten worried that COVID will affect their cost of living
- Picking an online betting service: What are crucial factors for the consumer?
- Snap poll: football fans overwhelmingly reject European Super League
- Request your free brand health check
- State vs private education: how much of a difference do Britons think it makes?
- Which aspects of lockdown will Britons miss? Less pollution and more family time
- A third of Labour members think Starmer is doing badly as leader
- Eight things YouGov polling reveals about Labour members
- Half of Britons think they will find it hard to re-adjust to normal life after the pandemic
- Has Disney+ found the winning streaming formula?
- Government’s new traffic light system for travel does little to reassure potential holidaymakers
- How healthcare retailer Audika Group measure global brand health with YouGov Custom Research
- Most young furloughed workers fear impact on career and worry about redundancy
- How Sarson’s successfully tested new product concepts pre-launch with YouGov Surveys: Self-serve
- Voting Intention: Con 41%, Lab 34% (7-8 Apr)
- Dwindling savings and declining mental health - how furloughed workers are doing a year on
- International FMCG/CPG Report 2021: Consumer goods in a crisis
- Wetherspoon’s brand benefits in the lead up to hospitality reopening
- March Advertiser of the Month UK: Jet2holidays
- “Worldwide Hide” Cadbury advert finds its audience
- YouGov vs COVID-19
- Eurotrack: how well have governments handled coronavirus?
- A look at the changing media landscape in the UK and Europe in 2021
- Women are still much more likely to have to do most of a couple’s housework and childcare
- Who’s watching sports via mobile apps? Where is there an opportunity for growth?
- Voting Intention: Con 42%, Lab 32% (25-26 Mar)
- Three months into Brexit, half of businesses have faced disruption
- How Friends of the Earth tested fundraising propositions with YouGov Surveys: Self-serve
- Tinder and Love Island: it’s a match
- Nine in ten NHS workers have received a dose of the COVID-19 vaccine
- Jaguar’s all-electric by 2025 pledge generates positive buzz
- Which Brits are willing to go all-in on cryptocurrency?
- Global - Are dog owners more likely to insure their pets than cat owners?
- Global: One in three would be uncomfortable taking mental health medication
- One in three Britons have more savings, averaging £4,500, since the pandemic began
- UK: Biggest Brand Movers - March 2021
- Consumer’s appetite for Deliveroo has increased since the pandemic began
- A year of coronavirus: one in six Britons have seen loved ones die
- Europeans now see AstraZeneca vaccine as unsafe, following blood clots scare
- Three quarters of teachers say they should be prioritised for COVID-19 vaccines
- Football in France: Which clubs have the highest Buzz score?
- Advertiser of the Month UK: Red Nose Day
- Quarter of Brits say news would be better if it was less London-centric
- Who would Britons choose as their elected head of state?
- Who do BAME Britons trust when it comes to COVID-19?
- A closer look at those likely to bet on the Olympics
- John Lewis’ strong brand key to surviving impact of coronavirus
- Voting Intention: Con 42%, Lab 33% (9-10 Mar)
- One in four ethnic minority voters would feel unsafe voting in-person in May’s elections
- Public opinion of Harry and Meghan falls to new low after Oprah interview
- Travel: Are Brits on-the-fence or on-the-go?
- This is what Brits think about health passports
- Jaffa Cakes launches new ad and reopens the biscuit vs cake debate
- How long will businesses need to recover financially from COVID-19?
- Snap poll: post-interview, the public remain unsympathetic to Harry and Meghan
- Tracking the effectiveness of Six Nations’ title sponsorship
- EuroTrack: How many women have experienced sexual harassment?
- Consumer confidence increases as end of lockdown nears
- One in ten BAME Britons say they will not get the coronavirus vaccine
- One in three NHS workers would not recommend a career in healthcare
- Most Britons support a COVID-19 vaccine passport system
- The 10 charts which show how British consumers have changed during the pandemic
- A fifth of home schooling parents lack the tech for their children to access e-learning consistently
- Harry and Meghan’s popularity ticks up ahead of Oprah interview
- Snap poll: initial response to Budget 2021 is positive
- Octopus Energy’s customer-centric approach is a hit with consumers
- The UK’s Best Brand Improvers 2020: How did they do it?
- The best ways to thank NHS workers: Higher wages and more funding
- Dunelm brand sees a boost as Britons improve their homes during lockdown
- How do Britons think Rishi Sunak should fix the damage to public finances caused by COVID?
- What are the signs of being a grown up?
- Most NHS workers report staff shortages from lack of COVID tests
- Voting Intention: Con 41%, Lab 36% (25-26 Feb)
- Many Britons have fewer friends than before the coronavirus pandemic
- One in six voters would feel unsafe voting in-person in May’s local and devolved elections
- Parking sensors the most popular add-on for British drivers
- Half of Brits agree with plans to halt the sale of new petrol and diesel cars from 2030
- Veganuary helps Marks and Spencer reach new customers
- COVID winter months see increase in mental health problems among NHS staff
- Will Manchester City’s new supersized LED display help brands?
- Brits are ditching bras and showering less in lockdown
- Snap poll: English people tend to back pace of lockdown lifting
- The Brexit deal: the view from Britain, France and Germany
- Which Britons have been refused credit?
- Global: Do consumers feel that access to their health service has been compromised by the pandemic?
- Fuel consumption is the most important factor for Brits in the market for a new car
- Have NHS staff been redeployed due to COVID-19?
- Who are the Brits buying books from Waterstones?
- Gen Z prefer visuals on Snapchat
- Two-fifths of British adults will not travel at all until they receive a COVID-19 vaccine
- Consumption of several types of soft drinks remained stable year-over-year in Great Britain
- ‘Spider Crab’ vs ‘Cornish Crab’: seafood rebrand makes Brits more likely to say they would eat it
- On the money: YouGov’s Global Banking & Finance Report 2021
- International Media Consumption Report 2021: Is there a new normal?
- YouGov launches panels in 15 new markets
- Which lockdown rules should the police enforce?
- Voting Intention: Con 41%, Lab 36% (9-10 Feb)
- Paperchase’s brand health improves during pandemic despite losing customers
- Where should face masks be mandatory?
- January advertiser of the month UK: WW (Weight Watchers)
- Global survey: Which sources of information do people trust on COVID-19?
- Voting Intention: Con 41%, Lab 37% (2-3 Feb)
- John Humphrys: Should Labour Wave the Flag?
- How many Brits plan to bet on the Super Bowl?
- People across England, Wales and Scotland increasingly want national COVID approach
- The UK's favourite takeaways
- Which political systems are good for handling a pandemic?
- British personalities in the year of COVID-19
- The impact of coronavirus on mental health and relationships
- Lockdown blues: The impact of coronavirus on loneliness in Britain
- How did Britons cope with the impact of COVID-19?
- The YouGov 2020 Personality Study: The impact of COVID-19
- Six Nations Championship tops YouGov’s annual Buzz ranking in the UK
- Global study: Where do people think COVID-19 was first detected?
- Half of healthcare workers say the public is most to blame for recent rise in COVID-19 cases
- Asos purchases Arcadia’s principal brands to improve its own quality perception
- Should countries work closer together to beat COVID?
- Britons would vote to Remain but are less sure about re-joining
- How many Britons are happy with their place in the vaccine queue?
- St John Ambulance’s BrandIndex scores improve following UK vaccination drive
- Views on climate change linked to purchase consideration for car brands
- Consumer confidence rises despite national lockdown
- COVID-19: Prescription medications during the pandemic
- Should financial services companies fight climate change?
- Remittances: Who sends money overseas?
- Voting Intention: Con 37%, Lab 41% (26-27 Jan)
- Purchase consideration for DIY stores rises in 2020
- Just one in five Brits got household pets from rescues or animal charities
- Boohoo buys Debenhams brand to broaden its customer base
- What kind of Brit banks with a fintech?
- Welsh people increasingly want blanket COVID rules for all of the UK
- Most Britons oppose smart motorways
- The Digital News Report 2021
- Is a war between the United States and China likely?
Agencies
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Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov