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- John Humphrys - The Second Lockdown : Are You Persuaded?
- Negative headlines dent Monzo’s consumer perceptions
- Greater Manchester: Most support Tier 3 restrictions but few think it’ll stop COVID-19 spread
- Do Britons want Christmas adverts to acknowledge COVID-19?
- Ad of the Month UK: Apple iPhone
- One in eight people watch TV on their phone each day
- Guinness brews up strong brand performance with alcohol-free beer
- Which people are not getting the COVID-19 vaccine?
- Consumer confidence falls to six-month low as COVID restrictions increase
- Fresh versus Frozen, which Brits prefer which?
- Brexit: few Britons feel like they know what happens when the transition period ends
- COVID-19: how does support for business compare across Europe?
- Lockdown cats and dogs help Pets at Home to become pick of the litter
- Brits think ending affordability requirements will mean fewer affordable homes being built
- YouGov’s Brexit and business study
- Gaming and Esports: The Next Generation
- Brits say devolved governments should decide their own lockdown rules
- YouGov CharityIndex Rankings 2020
- Macmillan tops YouGov’s CharityIndex rankings
- Prioritise keeping schools and nurseries open in second national lockdown, say Brits
- Fans say Handball rule changes are unfair
- Voting Intention: Con 39%, Lab 38% (14 - 15 Oct)
- The Government’s planning reforms risk alienating Conservative voters
- Should Premier League staff and players take the knee?
- Has the pandemic changed how we buy toiletries?
- Most Brits think targeted ads are creepy
- Which Brits want streaming services to offer group deals?
- Eco-friendly Red Noses prove a winner for Comic Relief
- Licence to kill Cineworld: James Bond delay forces cinema chain to close
- Can travel firms still win customers?
- Will COVID-19 affect annual bonuses?
- Voting Intention: Con 41%, Lab 38% (06 - 07 Oct)
- Who drinks bottled water every day?
- Brexit: Brits least confident in Europe of UK negotiating strength
- Uncle Ben’s’ purchase consideration increases after rebrand
- Democracy in the world – the view from Britain
- Ad of the Month UK: Santander
- Vacation Dreams: Where the world wants to go on its holidays
- Do alternative asylum policies work?
- The global electric car market during the COVID-19 crisis
- Can criminals change for the better?
- Which companies do Brits trust with 5G
- When do Brits start drinking?
- Voting Intention: Con 39%, Lab 39% (29-30 Sep)
- How likely is likely?
- How much do people know about the UN’s Sustainable Development Goals?
- Subscription boxes win over 14% of Brits
- Two in five Brits prefer local radio stations
- Can Britain resist a snack?
- Who are Britain’s app addicts?
- ITV gets brand boost from supporting Diversity dance group performance
- Who’s influenced by email marketing?
- Why buy an electric car?
- Can Britons manage their money?
- Voting Intention: Con 41%, Lab 38% (23-24 Sep)
- Consumer confidence improves despite second wave warnings
- Stamp duty cut revives optimism but effect may be short-lived
- Premier League 20/21: Who has played the best football in the opening days of the new season?
- Who refuses to pay for films online?
- Three in five Brits have had the same current account for over ten years
- Admiral’s COVID-19 emails impress customers most
- Who has bought something because of a social media offer?
- More than a green machine? The electric car in Europe
- Who are Britain’s door-to-door campaigners?
- Fever-Tree’s a hit with the drink-from-home consumer during lockdown
- Who’s on the lookout for a new phone?
- How different are MAC and Maybelline customers
- English people support Sex Education in schools
- Over half of children worry about catching COVID-19 at school
- COVID puts Brits off booking holidays in advance
- Do people care about branded drugs?
- Who would call police on people breaking COVID-19 rules?
- Who makes charity donations when shopping online?
- Four in ten Britons say their phone battery doesn’t last all day
- Who are Britain’s bargain hunters?
- New fees and negative interest rates dent Starling’s public perception
- Will Brexit once again become Britain’s big issue?
- A fifth of Brits enjoy watching ads in the cinema
- Who are Britain’s sport addicts?
- Are londoners comfortable using public transport
- The European Electric Car Market 2020
- Demand for 5G in the UK
- How has COVID-19 impacted shopping habits?
- What do people miss about the office?
- COVID-19: One in five Britons would have sex in a face mask
- Half of healthcare workers expect second wave within three months
- Who buys into celebrity endorsements?
- How do restaurant-goers and homebodies compare?
- What do football fans think of VAR?
- Who leaves legacy donations to charity?
- Most Britons sense things have taken a turn for the worse on coronavirus
- Three in ten Brits (29%) prefer organic food
- COVID-19: how do Europeans and Americans think their efforts to counter the disease compare?
- Pret A Manger launches coffee subscription service
- How many Britons have boycotted a fashion company?
- COVID-19: how do Europeans and Americans think their efforts to counter the disease compare?
- Admiral has steadily gained customers despite lockdown
- Two thirds of Britons like seeing real-looking people in adverts
- How do English and Welsh people feel about Scotland leaving the UK?
- A third of renters worry about affording food
- Are you an impulsive spender?
- Häagen-Dazs ad awareness rises following Secret Cinema campaign
- A quarter of bosses become ‘work from home’ converts
- Which methods and companies dominate online payments?
- Quarter of Brits would never buy secondhand clothes or accessories
- Poundland launches luxury homewares brand as Britons use lockdown to spruce up their homes
- Who are Britain’s TV addicts?
- Ad of the Month UK – EE
- COVID-19: Which areas would support local lockdown?
- COVID-19 forces one in twenty renters to move
- Who are the four in ten Britons who say “advertising helps me choose what to buy”?
- Most Britons would prefer to receive a text over a phone call
- One in six parents in England and Wales seriously considering keeping their children out of school
- Consumer confidence dip ends quarter of gains
- How do Britons view cryptocurrencies?
- Can luxury retailers win over domestic customers to stay afloat?
- How has the Note20 impacted Samsung’s BrandIndex metrics?
- Smart speakers: no longer just for early adopters
- Just Eat takes a bite out of the food delivery market during lockdown
- How advertising needs to differ between married and single people
- Majority of Britons support extending Eat Out to Help Out
- What characterises stock market risk-takers?
- Who does not buy fast fashion?
- COVID-19: 46% of marketers fear for jobs
- Which people support PETA?
- Environment charities see boost in CharityIndex metrics
- Pinterest users profiled
- How has COVID-19 affected the digital, media and content sector?
- Can social media be a tool for charities in the post-COVID world?
- COVID-19 lockdown turns interest in Halfords bikes up a gear
- Vegans and meat eaters: how do they differ?
- Are credit scores important?
- Breaking the banks? Revolut, Starling and the rise of “challenger” firms
- Animals or environment: which do Brits donate more to?
- Should the military patrol the English Channel?
- GB on the radio
- Zara’s customers return as consumers regain confidence
- Four out of five healthcare workers expect second COVID wave
- Who are social media ‘stalkers’?
- Are people comfortable with days out during COVID-19?
- John Lewis store closures affect brand health
- Which out-of-home advertisements are most effective?
- Is the pandemic slowing Monzo’s momentum?
- Should cyclists have insurance?
- Pandemic has made properties with gardens more attractive
- Xbox marks the spot with well-received launch
- What do big spenders want from mobile phones?
- Ad of the Month UK – McDonald’s
- Most European travellers would rather cancel their holiday than go into quarantine
- British consumers return to the high street and to confidence
- Who spends over £1,000 a month on credit cards?
- Lockdown led to happiness rebound
- Which Brits still buy clothes in shops?
- COVID-19 in the cupboard: has the pandemic changed British shopping habits?
- Should supermarkets challenge people without masks?
- Inside the mind: newspaper subscribers
- One in five Britons have given to charity in the last three months
- 45% of Brits don’t trust TV ads
- Battle of the brands: Poundland vs B&M Bargains
- Are London’s lunch retailers suffering?
- Relaunched M&S loyalty scheme Sparks customer satisfaction boost
- Is Carlsberg latest ad popular?
- Health lottery reputation falls following Westferry Printworks row
- How do people feel about reopened pubs?
- Salt fat acid wheat: what food ingredients do Brits try to avoid?
- COVID-19: Two thirds of Britons would feel unsafe flying
- The console gaming landscape before ninth generation emerges
- Stay away, Europeans tell British tourists
- Liverpool now the UK’s favourite football team – says new YouGov FootballIndex tracker
- Ad of the Month UK – McDonald’s
- Brits prefer Spanish holidays
- Consumer confidence edges towards positive territory
- PlayStation 5 reveal amps up interest in Sony’s new games console
- Majority worry whether online news is true
- Cineworld set to reopen in July – but are customers ready for a screening?
- Should there be more rules on video game gambling
- Européerna anser att Sverige har hanterat COVID-19 bra… och svenskarna håller delvis med
- Europæerne synes Danmark har håndteret COVID-19 godt… og danskerne er overvejende enige
- Most Britons back government plans to quarantine travellers to UK
- Ad of the Month UK - KFC
- Consumer confidence remains bleak despite small improvement on April
- Will cinemas survive COVID-19?
- Ad of the Month UK - EE
- Consumer confidence hits 2012 low during COVID-19 lockdown
- Ad of the Month UK: Disney+
- More than half of Britons expect a recession within a year
- Business ethics in Britain
- Ad of the Month UK – Marks and Spencer
- Storms, coronavirus and reshuffles cause consumer confidence wobble
- Mando-Connect & YouGov
- Škoda races to the top of YouGov’s Recommend Car Rankings
- Ad of the Month UK – Colgate
- Consumer confidence rises in closing days of last decade
- UK Ad of the Month – On the Beach
- Teenage Brits’ attitudes to climate change
- Initial analysis of YouGov’s election polling
- World Justice Project & YouGov
- Consumer confidence rises, powered by house prices
- Gathering views of people with a range of advanced or terminal conditions regarding assisted dying
- What does the public think about fundraising as a career?
- Reasonable adjustments in the provision of legal services
- Providing in-depth insight into the impact of caring
- PDSA Animal Wellbeing (PAW) Report
- Honesty and social media - A case of sharing without caring?
- Consumer confidence shrinks, while Boris misses Brexit deadline
- Which services are business most likely to outsource?
- An inside look at the Marketing Week Masters Brand of the Year shortlist
- How Greggs got customers to see it with new eyes
- Greggs wins brand of the year award powered by YouGov data
- What makes people in major football markets attend games – and what keeps them away?
- Is customer advocacy all about service?
- How do growing online businesses successfully compete with the titans during Black Friday?
- Nissan controversy makes no dent in car sales
- Most Brits expect recession, as consumer confidence dips to six-year low
- Channel 4 & YouGov
- Confidence static as No Deal Brexit looms
- The West is sceptical of China – but other countries are more positive about its influence
- Success in the modern workplace
- Google to phase out AdSense by the end of 2019
- Measuring the success of a charity brand partnership
- “Made in Germany” is the best thing you can see stamped on your product
- Gauging opinion on the UK’s current educational system
- Five tips to ensure your research-led B2B thought leadership piece makes an impact
- Measuring Mothercare’s “Body Proud Mums” campaign
- Consumer confidence slips as Tory leadership campaign delays Brexit solution
- Hur ser vi på EUs framtid?
- Millaisena näemme EU:n tulevaisuuden?
- Hvordan ser vi på EU's fremtid?
- The world’s largest digital news report
- What motivates charitable giving?
- Consumer confidence maintains 2019 high after tumultuous month in Parliament
- Gauging perception on the 'phone boxes of the future'
- We ask businesses in nine countries: should workers or customers come first?
- Eurovision är en folkfest i Sverige
- Onko Eurovision laulukilpailu kansanjuhla Suomessa?
- Er Eurovision fortsatt en folkefest blant nordmenn?
- Er Eurovision stadig en folkefest blandt danskerne?
- Reaching high-net-worth Londoners
- Consumer confidence hits 2019 high after Brexit deadline extension
- Support for NATO falls in key European nations
- Consumer confidence ticks upward for second month running
- China struggles for Western hearts and minds
- Britain’s changing expectations on the impact of Brexit
- Is the future of food flexitarian?
- Consumer confidence ticks up in February but remains subdued
- 14% would vote for The Independent Group
- Video: How is YouGov innovating in market research?
- Encouraging Scottish air passengers to fly from Manchester Airport
- How does a food manufacturer measure their brand performance?
- Eurotrack: German and French public don’t think EU should give way on Brexit date
- YouGov crowns the winners of the console wars
- Consumer confidence at five-year low as Brexit concerns persist
- The 16 Brexit groups
- Is there still hope for the high street?
- Introducing YouGov Collaborate: a new way to get the most out of your research
- UK consumer confidence slumps as unpredictable Commons Brexit vote approaches
- Christmas gift-giving habits revealed
- Public's attitudes to sexual consent
- Consumer confidence slumps amid Brexit uncertainty
- International survey: which is the most important country in the EU?
- Only one in five Brits think a second in/out EU referendum is likely
- Two thirds support treating EU immigration in the same way as that from the rest of the world
- The social voice of brands
- Consumer confidence stumbles as house price fears grow
- BrewDog takes on the big dogs – will its advertising cut through with mainstream beer drinkers?
- British Airways suffers turbulence as brand perception drops
- How does Shortlist get the edge when it comes to understanding their readers?
- Why Coca-Cola’s acquisition of Costa makes sense from a consumer perspective
- How do Brits feel about brands getting involved in Pride?
- EasyJet seen as best value airline among budget beach-holiday bookers
- How YouGov BrandIndex data follows Wonga's highs and lows
- Few Brits see protecting the rights of UK citizens living in the EU as a top priority
- Samsung’s purchase consideration is down, but overall brand health remains strong
- YouGov - Knight Frank Testimony
- YouGov - Krow Advocacy
- YouGov - NSPCC
- Is currency volatility a concern for Britain’s SMEs?
- Macmillan tops YouGov CharityIndex Rankings for second year running
- YouGov – WE Global Advocacy
- Understanding the consumer journey when searching for legal service providers
- How does a leading military charity develop a marketing strategy and track a campaign’s success?
- Ryanair’s brand perception falls – but purchase consideration stays firm
- YouGov – LV = Advocacy
- YouGov – Citypress Testimony
- Consumer confidence is steady
- Google keeps top spot in YouGov’s global brand health rankings
- People are hearing negative news about Burberry after stock story
- The Trump protests were a backhanded compliment to America
- Lessons from the past may inform Nissan’s emissions strategy
- Consumer confidence shows small improvement as summer begins
- The public has limited belief in age-based stereotypes
- Varied outlook for online news publishers
- Struggling House of Fraser’s brand perception is in decline
- Pret a Manger's brand perception rises after staff bonus announcements
- What the British think of loyalty programmes
- Homebase’s consumer perception declines after news of sale
- Half of UK adults say they haven’t made a new friend in a long time
- Consumer confidence falls in May
- TGI Friday’s brand perception declines after employee strikes
- John Lewis is the brand Britons would be proudest to work for
- Peroni vs Stella – who is winning the premium beer battle?
- YouGov data reveals what Europeans think are the most important issues facing the EU
- One year to go: Europeans would still prefer Britain to stay in the EU
- When is a feminist not a feminist?
- Consumer confidence continues to rise
- Just over three in ten would seek a GP's advice for bloating, a symptom of ovarian cancer
- Consumer confidence rises at fastest rate for a year
- Public opinion and the social media crisis
- 2017: Hyvä vai huono vuosi?
- 2017: Et godt eller dårlig år?
- 2017: Et godt eller dårligt år?
- 2017: Ett bra eller dåligt år?
- Ranked: the best Christmas chocolates
- More French people want the UK to leave the EU than stay in
- Online fears of Britain and US differ to those of Germans, French and people in the Nordics
- Summer holidays in Europe and the USA: dream destinations, holiday disasters, and switching off
- If your friend was being cheated on, would you tell them? Only about half of Brits say they would
- 20 years of Harry Potter: Britain is a nation of Hufflepuffs
- How did YouGov get It right? - 2017 UK Election
- How YouGov’s election model compares with the final result
- Two methods, one commitment: YouGov’s polling and model at the 2017 election
- Final call poll: Tories lead by seven points and set to increase majority
- How the YouGov model for the 2017 General Election works
- Introducing YouGov's 2017 election model
- How much do people trust banks globally?
- Chinese economic optimism far surpasses that of gloomy Europe
- Attitudes to Brexit: Everything we know so far
- People across Europe and Asia now have a lower opinion of America and Americans because of Trump
- Eurotrack: Pohjoismaat suhtautuvat tulevaan vuoteen positiivisimmin
- Eurotrack: De nordiske lande er mest optimistiske omkring 2017
- Eurotrack: De nordiske landene er mest positive til året som ligger foran oss
- Eurotrack: De nordiska länderna är mest positiva till det nya året
- Eurotrack: Countries thought 2016 was bad...but many fear 2017 will be worse
- Festivities around the world: how do attitudes to Christmas differ globally?
- Europeans: Trump would be a terrible president, Clinton an average one
- Clinton beats Trump 47% to 42% in second Presidential debate
- The YouGov Model: The State of the 2016 US Presidential Election
- Americans think Clinton beat Trump in first presidential debate
- How Britain voted at the EU referendum
- YouGov on the day poll: Remain 52%, Leave 48%
- There has been a move toward Remain, but it might not be enough
- EU referendum: Leave lead at two
- EU referendum: Remain lead at one
- Business confidence trails consumer confidence amid Brexit fears
- Remain or Leave? What the numbers below the headlines tell us about the outcome
- EU referendum: Leave lead at seven
- European football fans defiant in face of Euro 2016 terror threat
- EU referendum: Remain lead at one
- Europeans: If Britain leaves others will follow
- EU referendum: Remain and leave tied
- Beyond the campaign: Britain seen as MORE influential in Europe
- Trust in Boris slides as campaign heats up
- Brexit: a Threat to Peace?
- Eurovision är störst i Sverige
- Lessons from the Scottish referendum
- Eurovision referendum: Leave lead at 20
- Donald Trump top pick for US President... in Russia
- Suomi ja Eurooppa valitsisivat Hillary Clintonin
- Norge og Europa ville ha valgt Hillary Clinton
- Sverige och Europa skulle välja Hillary Clinton
- Danmark og Europa ville vælge Hillary Clinton
- Clinton and Trump lead in Georgia and Virginia; Cruz holds on in Texas
- Analysis: Don’t get too comfortable – the Out campaign has turnout on their side
- EU referendum neck and neck as campaign kicks off
- Trump dominates G.O.P. field nationally; Kasich gains
- 'Berners' and 'Corbynistas': new coalitions of the left
- British press ‘most right-wing’ in Europe
- Trump stumbles but voters don't count him out yet
- Europas holdning til smykkelov
- 4 av 10 svenskar skulle stödja svensk "smyckeslag"
- Americans expect Trump, Clinton victories ahead of Iowa Caucuses
- Brexit debate shows diversity of business opinion
- Small business owners more eurosceptic than big business
- IA neck and neck as Sanders widens lead in NH, gains in SC
- Trump surges ahead in IA, holds commanding leads in NH, SC, GA and FL
- German attitudes to immigration harden following Cologne attacks
- The people's champion: Lionel Messi is 'the best footballer in the world'
- Two-thirds of Republicans back Trump's Muslim proposal
- Americans support stricter gun control, but are divided on whether it would stop mass shootings
- After 10 years, Germans are unsure of Merkel’s future
- 3 in 4 French support intensifying air strikes on ISIS
- German government approval hits three year low
- One in five workers have pulled a sickie this year
- Back to the future? British people would rather go back to the past
- Over a third of Americans think mass shootings are just 'a fact of life'
- Miten Eurooppa arvioi Suomen tapaa käsitellä Euroopan pakolaiskriisiä
- Hvordan Europa vurderer Norges håndtering av flyktningkrisen
- Sådan vurderer Europa Danmarks håndtering af den europæiske flygtningekrise
- Så här anser Europa att Sverige har hanterat den europeiska flyktingkrisen
- You are not alone: most people believe that aliens exist
- Bernie Sanders ahead of Hillary in US Democratic race
- The Monarchy: popular across society and 'here to stay'
- Europeans think UK is toughest on immigration
- US election latest: Donald Trump continues to dominate Republican field
- Women cry much, much more than men
- 1 in 2 young people say they are not 100% heterosexual
- Germany's reputation hit by handling of Greek debt crisis
- Egypt and Tunisia seen as the most 'dangerous' holiday destinations
- Australians far more optimistic about Ashes prospects than England fans
- EU Referendum: looking ahead to a difficult campaign
- EU vote: Enoch Powell’s warning from beyond the grave
- Most Germans ready to bargain to keep Britain 'in'
- Life and Health Protection - The majority aren't covered
- Global survey: Chinese most in favour of action on climate change
- Roma people and Muslims are the least tolerated minorities in Europe
- Europe-wide cheese poll reveals scale of Britain's love for cheddar
- Why an EU ‘yes’ vote won’t settle the matter
- Welcome to the Stalemate election.
- Majority of Germans now favour Grexit
- Record support for staying in the European Union
- Skandinavene ser lyst på fremtiden
- Skandinaverna ser ljust på framtiden
- Skandinaverne ser lyst på fremtiden
- 9 in 10 French people agree a free press is a 'fundamental' principle
- Everyone is excited about Christmas – except the French
- Economic mood slumps across Europe
- ‘We’d rather you cut immigration than our tax’
- It’s make or break for Miliband the unloved
- Scotland Votes
- NATO: British public back military force if U.S. attacked
- How news and stories are followed on twitter
- Extremist school takeovers 'not government’s fault'
- European Election Final Call
- Time to Lift the YouTube Ban in Pakistan?
- Gwyneth Paltrow and Chris Martin – the most surprising celebrity split?
- One in four men admit to drinking too much
- What your TV favourites say about your politics text
- Jon Snow sex comments: he’s not alone
- Majority support 50p tax, many just on moral grounds
- An ideological gap in the market?
- What are people from Chelsea and Essex REALLY like?
- Majority of public support “two child policy”
- 'Plebgate': Mitchell yet to clear his name with public
- Indians more interested than British in Royal Baby
- Fantasy Referendum
- Is Britain the bull on Europe?
- Ball breaker
- London Tube: Locals say Bank is the worst
- MARGARET THATCHER'S FUNERAL
- Legal Aid
- Londoners buck national downward confidence in UK property value
- Body image – How you feel about your body
- Dream Jobs – What’s Yours?
- Olympic security - how much is too much?
- Six Nations 2012 Review
- Pakistan Polls and Bin Laden: 66% say US forces didn’t kill him
- Support for sewage warning idea
- New Thermometer survey
- YouGovStone launches new MPs survey
- In Conversation with...Clive Stafford-Smith
- YouGovStone at the Party Conferences
- A fairy tale come true
- Who Tells the Truth, Politicians or the Media?
- UK's International Priorities report
Agencies
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Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov