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- How UK consumers shop for autumn: Spending trends & habits
- UK Halloween spending & shopping trends 2025
- Young adults and women are more likely to buy beauty advent calendars in Britain
- How brands can rebuild trust with UK consumers after losing it
- Among Britons who see EVs as the future, Michelin stands out on Quality
- Free returns and flexibility: What UK shoppers expect from retailer return policies
- The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
- Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
- UK skincare trends 2025 – Routines, multi-use products, and what drives purchase
- How Britons adopt and navigate new technology
- UK Biggest Brand Movers - September 2025
- JD Wetherspoon set to open 15 new pubs across the UK – and the public may welcome their arrival
- Coca-Cola looks to sell Costa – but where does the coffee chain stand with the UK public?
- Consumer confidence stagnated in August 2025
- YouGov Behavioral: Top Film & TV (US & UK, August 2025)
- What Gen Z wants from their banks
- UK Advertisers of the Month for August: webuyanycar.com, Jet2holidays, and Post Office
- How Gen Z in the UK navigates healthcare: Social media, cost and caution
- How Britons’ baking habits shape appliance choices
- Not just seen — felt: Measuring sponsorship impact with brand health
- Suburban Brits divided on rapid delivery services
- Cost, convenience, and access top barriers to e-bike adoption in the UK
- How fuel loyalty programmes fare among British drivers
- July UK Advertisers of the month: Amazon, McDonald's and Lynx
- YouGov and Metricomm partner on a new tool which accurately quantifies the impact of media coverage on brand health
- How cinema format shapes snack spending and choices in Britain
- Meet GB women focused on building strength – and how to reach them
- In Britain’s smart homes, a few devices dominate the market
- Will UK travellers change their habits to reduce overtourism?
- Do viral travel trends influence holiday decisions? Most Brits say no
- Screens, streams, and scrolls: Media consumption in Britain in 2025
- How Excel London secured new partnerships with YouGov’s audience intelligence
- We polled UK SME leaders about AI adoption. Here’s what they said
- How Vion reversed stagnant category growth with YouGov
- How Coca-Cola Europacific Partners grows its shopper base
- How are young men in Britain driving the luxury market?
- Who’s buying lab-grown diamonds in the UK?
- The most-streamed TV in the UK, March 2025: The Big Bang Theory, Adolescence, and Friends
- YouGov launches SimIT Web, an advanced shopper analytics platform set to transform Category Management
- Primark’s CEO resigns under a cloud – but has it affected opinion of the high street brand?
- Have Trump tariffs affected willingness to invest in the stock market?
- What differentiates Britain’s electric vehicle owners from other car owners?
- Consumer confidence sees a slight dip as household finance measures deteriorate
- Do British Formula One fans follow teams, drivers, or both? Plus – opinion of Lewis Hamilton’s Ferrari move
- EV owners more satisfied with their cars than owners of traditional fuel vehicles
- UK Biggest Brand Movers - April 2025
- Who’s eating what? The demographic divide behind Britain’s favourite cuisines
- Easter 2025 travel plans: Who’s travelling, where they're going, and what they’ll spend
- How clean are Brits? New YouGov survey reveals hygiene habits
- How Britons plan to celebrate Easter 2025
- March Advertisers of the Month in UK: Cadbury Creme Egg, Disney+ and Shark
- What influences UK shoppers to buy seasonal ranges
- The most-streamed TV in the UK, February 2025: The Big Bang Theory, Friends, and The Office
- A deep dive into British customer service preferences
- Emirates, Qatar Airways and Virgin Atlantic top in-flight food and drink ratings among UK travellers
- Theme parks in Britain – Who’s going and how often?
- Most UK adults prefer glasses over contact lenses – Here’s why
- Who’s really buying the tech at home? Research shows it depends on income, gender and household size
- UK retail store closures climb but in-person shopping still holds appeal in key categories
- What makes British Samsung Galaxy owners different from other smartphone owners?
- Who buys Ben & Jerry’s?
- How ready are UK businesses for new ESG rules?
- How the UK Plans to Celebrate Mother’s Day in 2025
- abrdn re-rebrands to aberdeen - but what do people think of the change?
- Two in five football fans would subscribe to “Premflix”
- After a shaky start to the year, consumer confidence bounced back in February 2025
- Topshop teases a possible high street return – but do the public actually want it back?
- UK supermarket rankings 2025: Which brands are winning over shoppers?
- UK Biggest Brand Movers - March 2025
- Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView
- Can Poundland bounce back, or will shoppers look elsewhere?
- Big chains vs local favourites: Where Britons get their fast-food fix
- Understanding TV ownership and screen size preferences in UK homes
- Challenges faced when cancelling mobile, broadband and streaming services
- Nearly half of Britons concerned about wearable tech privacy
- Social media shopping trends among Britons
- UK Advertisers of the Month for February: Cadbury Creme Egg, webuyanycar.com, and Gillette
- Do Manchester United fans back the club’s decision to leave Old Trafford?
- How M&S Clothing has strengthened its market position in Britain
- Kuoni’s rebrand and advertising push boosts brand health and consideration among families
- The Big Bang Theory, Friends, and Squid Game: The Most-Streamed TV in the UK, January 2025
- Who’s in the front of the plane? First-class demographics, travel preferences, and regional insights in Great Britain
- Audiobooks vs. podcasts – How the audiences differ in Britain
- Insights on high-spending make-up consumers in Great Britain
- Do working professionals prefer VR workspaces over traditional offices?
- Majority of Britons celebrate Shrove Tuesday, with pancakes as the main tradition
- Do Britons care if a film uses artificial intelligence?
- Cancer Research UK leads YouGov’s 2025 Charity Rankings
- Bowling Over Cricket Fans: Effective Marketing Strategies for Brands
- UK Biggest Brand Movers - February 2025
- Octopus wraps its tentacles around Thames Water’s customers – will they welcome the energy giant’s involvement?
- UEFA considers scrapping extra time from knockout games - but are football fans happy to go straight to penalties?
- Do the British public trust search engine AI summaries?
- YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic
- Do consumers understand the differences between different types of hybrid cars?
- Booking.com leads UK in Ad Awareness, but Premier Inn wins on brand Value in 2024
- Top car brands UK consumers want to drive and expect to last
- Brits care about sustainability, but will they pay more for green tech?
- What are the most common ailments troubling Britons?
- What drives Metaverse engagement? Insights from British consumers
- Live streaming – Who watches, where, and why
- Consideration for luxury watches rises sharply among young men in Britain
- How many Brits are consuming energy drinks, protein shakes, and probiotic beverages regularly?
- How people in the UK prefer to cook: From scratch or meal kits?
- Bet365: What drives the appeal for one of UK’s leading betting sites?
- January UK Advertisers of the month: On the Beach, Center Parcs and Booking.com
- Valentines Day 2025: How are Britons celebrating?
- Young men in Britain are embracing skincare more than ever
- Mobile, broadband, and pay TV – How Britons are coping with price hikes
- Booking burnout: UK travel report 2025
- How GambleAware used YouGov insights to tackle gambling harms
- Nintendo offers first look at the Switch 2 - but do British gamers plan to buy it?
- How BRACK.CH built a high-impact research function with YouGov
- UK: Which brands won the most eyeballs over Christmas 2024?
- UK financial services – trends and insights roundup 2024
- Tesla v BYD: How do the two EV brands stack up in the UK?
- From awareness to sales: The top-performing UK travel brands
- UK travel Ad Awareness: Top brands driving consumer attention
- How BLKJ Havas boosted campaign effectiveness with YouGov
- QSRs in the UK are offering less value, but they’ve become more tempting
- CES 2025: What tech are Brits excited about the most?
- Unpacking Stellantis brands in the UK
- The changing landscape of alcohol and non-alcoholic drink preferences in the UK
- The Big Bang Theory, Black Doves, and Friends: The most-streamed TV in the UK, December 2024
- Did Britons watch sporting events at home, in person, or at the pub in 2024?
- Physical health tops 2025 New Year’s resolutions for Britons
- The best skincare brands of 2024 in the UK
- Sponsored content – Will Britons fall for it in 2025?
- Shopping trends – How men and women shop for clothes in Britain
- Growing interest in online poker: A comprehensive analysis
- UK food and beverage trends and insights: 2024
- Health and wellness roundup: Trends and insights for the UK in 2024
- A happy new year for consumer confidence as every measure sees improvement
- UK Biggest Brand Movers - January 2025
- UK automotive trends and insights: 2024
- What do Britons think of Bob Dylan's singing voice - and do they prefer it when he "goes electric"?
- December UK Advertisers of the month: Jaguar, Baileys and Coca-Cola
- UK retail trends and insights – A comprehensive overview for 2024
- How TEEG improved customer engagement with YouGov
- UK travel roundup: Insights from 2024
- 30% of Brits use digital assistants daily – here's what they’re doing
- [Webinar] Best global brands 2025: Who won and why?
- Amid decline, offline game stores like GAME remain vital to the gaming ecosystem
- November UK Advertisers of the month: John Lewis and Marks & Spencer
- GB skincare report 2024
- UK Biggest Brand Movers - December 2024
- Royal Mail remains top choice for Christmas deliveries despite year of challenges
- Consumer confidence saw mild improvement in November 2024
- Merry Thriftmas: Are Britons happy to receive second-hand gifts?
- The Big Bang Theory, Friends, and The Office: The most-streamed TV in the UK, October 2024
- Jake Paul vs. Mike Tyson: What did the public think?
- Wintertime activities: How Brits stay engaged in the cold
- What drives UK holiday bookings in early 2025?
- How do Brits decide on their large home appliance purchases
- Holiday drinking: Most popular alcohol choices and top buzzing brands in the UK
- Health, finances and fitness: Key themes for 2025 New Year’s Resolutions
- UK’s favourite chocolates—who’s winning and losing?
- Top destinations and vacation types for high-income travellers in Britain
- Jaguar’s brand reset has got UK talking, and Consideration has ticked up
- 33% of Britons purchase advent calendars every year...who buys what, why and when?
- Who attends brand-sponsored events and what holds others back?
- 5 key UK Christmas shopping trends for 2024
- The football fans who buy replica shirts
- Christmas shopping 2024 – How UK parents are preparing for the holidays
- What’s driving the increased Consideration for Skoda in the UK?
- How UK consumers are shopping for electronics this holiday season
- Which Britons intend to switch their fully comprehensive car insurance – and how can insurers reach them?
- UK airline rankings report 2024
- UK 2024 Christmas campaign tracker
- UK Biggest Brand Movers - November 2024
- London leads Britain in Christmas home decoration
- GB Christmas gifting report 2024
- Key insights into Britons’ attitudes towards beauty and personal care
- Is MG ready for a long drive in the UK?
- Could AI features shape the UK smartphone market?
- Reality starts to bite for pension under-savers
- Key insights on UK online slots players
- Would lower cost options bring Starbucks new customers in Britain?
- Indulging in luxury - How popular are high-end stays in Great Britain?
- October UK Advertisers of the month: Tesco Whoosh, iPhone and Amazon Prime
- The most-streamed TV in the UK, September 2024: The Big Bang Theory, Friends, and Lost
- British shoppers’ views on fast fashion, quality, and sustainability
- Rising costs and term-time trips: How UK travel trends are shifting in 2024
- AI brings qualitative in from the cold
- Amid “rogue operator” row, P&O Ferries still hasn’t recovered from the redundancy scandal
- As Boohoo’s CEO leaves and the brand mulls a breakup, why is the fast fashion chain underperforming?
- How has public perception of X (formerly Twitter) changed since Elon Musk bought the platform?
- As Thames Water’s creditors try to rally investors, where does the brand stand with the British public?
- Budget 2024 – Majority of businesses expect negative impact from national insurance increase
- British business leaders view on the proposed Employment Rights Bill – good or bad for businesses?
- Profiling Britons with life insurance
- AI and video conferencing – Can tech improve virtual meetings?
- UK consumers reveal favourite festive drinks: Brands, flavours and spending trends
- European retail trends driving 2024
- [Event] Breakfast & insights: Understanding conscious consumerism
- How car owners in the UK handle maintenance: A look by brand and age
- Barriers to EV Adoption: A reality check for the industry
- The limited appeal of co-branded credit cards among Britons
- Autumn Activities: How Brits make the most of the season
- Advertising by age: Platforms and content that influence consumer behaviour
- Britons are skeptical of personalised pricing for movie, theme park, and event tickets
- The youngest age British parents think kids should have smartphones
- Pop-up fatigue? 45% of Britons say pop-up events are just expensive Instagram opportunities
- From going to the cinema to drinking in bars, which out-of-home activities are Britons comfortable doing by themselves?
- Who wants tech for Christmas?
- Halloween in Britain: Unravelling British shopping preferences, spending patterns
- How Consensys scored global media coverage with YouGov insights
- Hiring Tuchel a good decision, say two-thirds of England fans
- Travel booking trends: How far in advance do Brits plan?
- September UK Advertisers of the month: Google Pixel, iPhone and Lurpak
- UK Biggest Brand Movers - October 2024
- A stagnant September for consumer confidence
- How YouGov delivered insights on the plant-based market
- The Big Bang Theory, Friends, and Love Is Blind: UK: The most-streamed TV in the UK, August 2024
- [Event] Breakfast & insights: Navigating the EV consumer journey
- Entry fees for cities could deter Brits, especially those who don’t travel
- Autumn decor: Are Britons embracing seasonal home styling?
- [Webinar] Growing loyalty: Strategies to attract and retain loyalty schemes members and retaining loyalty programme members
- The establishments with the cleanest and dirtiest toilets – according to Britons
- Consumer confidence dipped in August 2024 as optimism around household finances fell
- Should “meaty” language be used for plant-based products in Britain?
- UK’s Biggest Brand Movers (September 2024): A good month for postal companies
- John Lewis anticipates further profit growth - How has the brand done in the recent past?
- How sustainability focused UK gyms can make big gains
- UK Biggest Brand Movers - September 2024
- Olympic and Paralympic Games spark kid’s interest in sports and health, says poll
- Telegram - One of those apps that everyone has except you?
- Why Guinness’ partnership with the Premier League makes plain sense
- Automated driving technologies UK drivers want in their cars
- How Starlight Children’s Foundation created its best-performing campaign
- Examining the cricket betting landscape in the UK
- Concerns rise over ticket scalping and dynamic pricing for live events in the UK
- How Havas Village built a connected insights and audience platform with YouGov
- Loyalty Schemes: Opportunities and barriers to attracting and retaining loyalty programme members
- Britons prefer offline medicine purchase, but online buyers are open to quick delivery
- What do UK consumers think about retail take-back schemes? YouGov survey reveals
- Top reasons UK consumers are buying hybrid cars in 2024
- August UK Advertisers of the month: Samsung, Nike and Yorkshire Tea
- How Visa understood consumer sentiment with YouGov
- UK’s biggest brand movers (August 2024): Amazon Primed for success
- How CPG brand optimized marketing campaigns with YouGov
- Is British Airways’ period drama safety video winning over UK consumers?
- Back-to-school in Britain: who’s shopping and what are they buying?
- How health & wellness brand tracked awareness and consumer perceptions with YouGov
- The Big Bang Theory, Friends, and The Boys: The most-streamed TV in the UK, July 2024
- Savory, sweet, or something else? British snack preferences
- Data spotlight: What are the most common allergies troubling Britons?
- How leading American fashion retailer understood target personas in-depth with YouGov
- X’s brand perceptions fall amid UK unrest
- Premier League 2024-2025: Which clubs have the best brands and play the nicest football?
- Data Spotlight: Making Britons laugh - Humour hacks for advertisers
- 2D, 3D or IMAX – What types of film screenings do Britons attend
- Planning for tomorrow: GB retirement report 2024
- Are social media influencers a reliable source for car-related information among Britons?
- July UK Advertisers of the month: Amazon Prime, Andrex and Heinz Tomato Ketchup
- What motivates customers of app-only banks?
- Santander bans profanity in payment references – but do Britons swear by the idea?
- How new American activewear player measured brand awareness with YouGov
- Was Pret a Manger right to end its free coffee subscription?
- With Ted Baker stores set to close across the UK, what did consumers make of the brand?
- Qatar Airways soars on Euro 2024 ad exposure
- What do mobile users look for in a new network?
- 75% of British mobile users value money off their next bill, survey finds
- Consumer confidence slightly dips amid general election uncertainty
- Nearly a third of Brits are aware of BYD but how many would actually consider buying a Chinese EV?
- Comedy and thriller film demand soars while Brits are tired of reboots and superhero films
- Data Spotlight: British bonds - Exploring dynamics of friendship in Great Britain
- How Bank Jago secured its position as a leading digital banking service with YouGov insights
- [Webinar Summary] How has the financial services industry responded to Consumer Duty
- UK’s biggest brand movers (July 2024): Finance companies shine
- Bridgerton, The Big Bang Theory, and New Amsterdam: The most-streamed TV in the UK, June 2024
- Stress reduction and mental well-being are key motivators for Britons practicing self-care
- What Britons want out of loyalty programmes in 2024
- British consumers’ views of unhealthy foods and why they continue to eat them
- What do Britons do with their old phones? Half of them keep it
- How Loacker optimized market performance and improved global strategies with YouGov insights
- June UK Advertisers of the month: E45, Paddy Power and Shell
- Do British gamers enjoy games as much as they used to?
- From greenhouse to market: Harvest House drives growth with a data-driven approach
- A year after Twitter was rebranded to X, how has the brand progressed in the UK?
- UK attitudes towards Artificial Intelligence (AI) in the public sector
- Jet2.com, easyJet and British Airways have the highest Ad Awareness among all UK airlines in 2024
- Britain in the fast lane - Exploring Formula One’s popularity among Brits
- Euro 2024: Which brands are hitting the back of the net?
- Why Adam Buxton’s approach to podcast ads resonates with his audience
- General election 2024: Do businesses think Labour or the Tories would be better for the economy?
- 10 most searched car brands in the UK for 2024
- How Britons blow off steam
- Do British concertgoers care about sustainable live music events?
- Slim Shady stans: 6 facts about Eminem’s British fanbase
- Neobanks in the UK – Can mobile services integration drive adoption?
- Olympic Games Paris 2024: Top sports in Europe and UK
- How Edelman used YouGov data to back their Cannes Lion award winning campaign
- What do Britons pack for a picnic?
- Scribbles and Screens: A look at the evolving stationery market in the UK
- Creating a new framework for crisis management with YouGov
- Here’s what Britons are saying about AI's role in finance
- A quarter of Britons spend less than a minute talking on calls in a day
- UK’s biggest brand movers (June 2024): Zara, Johnnie Walker score big
- International Yoga Day: What do Britons think when they hear 'yoga'?
- UK: Premier Inn records the highest Ad Awareness score amongst all hotel brands in 2024
- Euro 2024 boosts EA Sports FC Consideration rates in key markets
- As SHEIN mulls a UK float and Temu lands in hot water, what do Britons think of the retail giants?
- Lynx, Oral-B and Santander: UK’s Advertisers of the Month for May 2024
- Clarkson's Farm, The Big Bang Theory, and Bridgerton: The most-streamed TV in the UK, May 2024
- Hyundai, Audi and BMW have the highest Ad Awareness amongst all automakers in the UK in 2024
- Consumer confidence rises for the second month in a row
- Five key stats about how Britons are watching Euro 2024
- UK VPN extension usage – Who uses it and why?
- Do Britons trust big pharma?
- Online vs. offline: Where do Britons prefer shopping for clothes?
- Understanding the online vs. offline divide of buying health and beauty products in the UK
- British flyers reveal reasons why they would switch seats on an airplane
- How important is working from the office? Business decision makers weigh in
- 43% of Brits are satisfied with train travel in the UK
- Three in five Manchester United fans want Erik Ten Hag to keep his job
- Rested or restless: How well do Britons sleep?
- Holidays and health: Britons’ approach to health while travelling abroad
- 64% of Premier League fans back squad spending caps
- Liverpool and Arsenal didn’t win the Premier League – but saw the biggest brand boosts of the season
- Cazoo goes into administration – but what brought the online car retailer to this point?
- Consumer confidence bounces back in April 2024
- What must online providers do to win over Euro 2024 bettors?
- From friends to influencers – How do Britons discover new video games?
- Euro 2024: Who’s taking it home? Not England, say middle-aged Brits
- British attitudes towards sustainability in 2024: Key insights from YouGov data
- Brits speak out – Acceptable and unacceptable video call behaviours
- How Jim Ryan boosted PlayStation's popularity in the UK
- What are Britons gifting their dads this Father’s Day?
- Can you trust your social media feed? UK public concerned about AI content and misinformation
- Travel for all: How travel brands can look to bridge accessibility and inclusivity
- [Webinar] Consumer Duty Index: How has the financial services industry responded to Consumer Duty
- How Premiership Rugby scored new partnerships with YouGov’s audience intelligence
- Baby Reindeer, Fallout, and The Big Bang Theory: The most-streamed TV in the UK, April 2024
- UK trials AI therapy: Young adults most open to talking to AI-powered chatbots about mental health
- As Tesla sales slump, how has the company progressed since Elon Musk bought Twitter?
- As Greggs opens its 2,500th shop, the bakery chain is on a roll
- As Getir leaves the UK, can challengers crack the grocery delivery market?
- UK public wary of AI yet open to its potential in healthcare and manufacturing
- [Webinar] Unlocking survey insights: A hands-on guide to audience building
- How CRED tracked growth and boosted market positioning with YouGov
- April UK Advertisers of the Month: Marks & Spencer and Red Bull
- High income, high pressure – Insights into British adults earning £70,000+
- A Cookieless World: Data Solutions for Growth
- Iceland's rebranding sparks positive consumer response
- To buy or not to buy – The British perspective on refurbished handsets
- Most UK marketers not ready for a cookieless future
- Reaching Reddit readers
- The 2024 luxury report
- P&O Ferries – Rising from the ashes of controversy, but how high?
- The 2024 Grand National was safer and just as exciting, say Brits
- Understanding the internet habits of Britons as third-party cookies phase out
- The Big Bang Theory, The Gentlemen, and Friends: The most-streamed TV in the UK, March 2024
- Lower prices luring Brits to sites like Temu, but product quality concerns loom
- Of deals, discounts and bargains - How aware are Brits of the ecommerce platform, Temu?
- Drake vs. Kendrick Lamar: Who do US hip-hop fans think is winning the feud?
- Best before and use-by: A guide to what Brits think food labels mean and which products need them
- The future of pharmacy: 40% of Brits are interested in getting their medications delivered
- A fifth of Brits wagered on the Grand National
- As Premier League gears up for new offside tech, a look at how football fans feel about VAR
- AI app appeal among Britons – Who’s interested?
- Car brand preferences for used vs. new car buyers in the UK
- How long is too long to wait for a new season of TV?
- Champions League, Europa League, and Dune UK’s most in-demand TV and film for March 16-31, 2024
- The great rewind: What would it take to revive the British movie rental industry?
- March 2024: Consumer confidence falls for the first time in seven months
- Do Britons clean their devices as often as they should?
- Most Britons enjoyed Nationwide’s Dominic West Ad – but agree it should be banned
- Four months on, how damaging was Mr Bates to the Post Office?
- Telephone etiquette – What do Britons consider acceptable or unacceptable on calls?
- Thames Water’s confrontation with Ofwat could worsen its already poor public standing
- EasyJet and Ryanair customers’ views on baggage policies
- Top 5 automakers in sustainability according to eco-conscious Britons
- How many Britons is physiotherapy helping?
- On average, three in ten UK consumers fall into their overdraft each month
- YouGov Global Profiles: The mundane tasks people are doing with their phones
- UEFA European Championships: Who are Britain’s Euro fans?
- March UK Advertisers of the Month: webuyanycar.com, Nationwide and Ginsters
- Subscriber shifts: Analysing 2024 churn trends in streaming
- How British businesses are navigating rising costs
- Brits at mealtime: A look at entertainment choices for solo vs. social dining
- Nearly half of Britons typically stream content alone
- Are Britons interested in “functional” mushrooms?
- Understanding British luxury retail shoppers
- The top 5 most innovative and tech forward auto brands – according to Britons
- Chalamet rules Brittania: Dune(s) and Wonka UK’s most in-demand Titles for March 1-15, 2024
- Booking insights and disruption concerns ahead of 2024 summer holidays
- As HelloFresh’s shares tumble, is the mealkit brand following a recipe for disaster?
- Do businesspeople like business jargon? Mostly, yes
- Increasing optimism around house prices and household finances drives consumer confidence up
- UEFA is courting crypto sponsors for the Champions League – here’s why it makes sense
- From sex to exercise, here are the things that Brits are most likely to track using apps and tech
- One Day, The Big Bang Theory and Friends: The most-streamed TV in the UK, February 2024
- UK businesses’ key growth strategies for the next 12 months
- 7 data-driven insights on Taylor Swift’s British fan base
- One in five young British adults expect to retire before 60
- Fortnite's return to iOS amidst changing gamer perceptions in Britain
- 38% of Britons self-medicate – why do they choose to do it?
- UK’s biggest brand movers (March 2024): Pre-Easter liftoff for Lotus Biscoff, Cadbury Crème Egg
- Dreaming of zzz's: How are Britons improving their sleep quality?
- Is the Comic Relief Telethon still relevant today? Britons weigh in
- UK most in-demand TV and film for February 1-15, 2024
- Where does 'British made' factor in grocery shoppers’ food preferences
- Most Britons who have worn VR headsets think they look uncool
- How are British attitudes to income and budgeting changing?
- Ryanair's Consideration scores hold steady despite low consumer perception scores
- 16% of British workers do not save any income towards pension
- Trust declines as UK car owners navigate PCP financing scandal
- Cadbury’s shrinking Animals had a not-so-sweet impact on its brand perceptions
- Are VAR errors a good reason to replay a football match? Fans say no
- Football fans divided on the scrapped “blue card”
- MWC 2024: What Britons think of smart rings, robot dogs – and more
- What causes sports gamblers to stop using some online sportsbooks?
- Will Apple’s sports app play bear fruit in Britain?
- Cadbury Creme Egg, Samsung and Tesco Whoosh feature as advertisers of the month for February (UK)
- Fool Me Once, Friends and The Big Bang Theory: The UK’s most-streamed TV, January 2024
- Two in five businesses expect the Spring Budget will leave the economy worse off
- Horlicks' return to TV strikes a positive chord
- Which sportsbooks do UK bettors use as their main account and why
- Who’s interested in the Cheltenham Festival?
- Britons say darts and skateboarding are real sports - but fishing and Crossfit are not
- GB: Consumer attitudes and expectations for International Women’s Day
- What do British mums want for Mother’s Day?
- 42% of British gamers who have heard of Palworld think its creatures are unoriginal
- Britain: SUVs are too big and should be regulated
- 6 key takeaways from post Valentine’s Day survey in Britain
- January 2024 was a mixed bag for consumer confidence
- Is the juice worth the squeeze? British sports fans on "enhanced" competitions
- Currys’ strong brand is helping it generate takeover interest
- Which travel brands are best at turning awareness into sales in UK
- Which travel brands are winning with their winter campaigns in UK
- UK’s biggest brand movers (February 2024): Zoopla’s near clean sweep
- Has the Six Nations Netflix documentary given the tournament a Buzz and viewership boost?
- How Citizens Advice mapped interest in home retrofit with YouGov
- January’s UK Advertisers of the Month: Which brands made it to the top?
- Sunshine Saturday: Brits warm up to travel campaigns after Christmas
- What routines are Britons following regularly in pursuit of self-care?
- Organic, fresh, or affordable: What factors are guiding UK consumers in 2024’s fruit and veg market?
- UK: Most in-demand TV and film for January 16-31, 2024
- Subdued buyer confidence amongst British renters
- Klopp’s impending resignation has been good for Liverpool’s brand
- Macmillan tops YouGov’s 2024 Charity rankings for the eleventh year running
- UK – video podcasts: Who's watching, what genres and why?
- Unveiling UK consumer preferences for health and wellness technologies in cars
- In the name of love - Looking at how Britons plan to spend Valentine’s Day 2024
- In the medicine cabinet: Exploring Britons’ attitudes towards non-prescription medications
- How local are Premier League fans? It depends
- The holiday stress gap: Is the festive season bad for British women?
- Do Brits want their cars with digital voice assistants?
- Four ways that YouGov Self-serve is helping brands run better campaigns in 2024
- Cheesy ketchup and pets-only VOD: We use Self-serve to explore how our business ideas would perform
- The Silver Economy: Here’s how 55-year-olds in Britain spend their money
- Mind the gap - Do younger Brits like the same football clubs as older fans?
- A happy new year for consumer confidence?
- Mr. Bates has taken the Post Office’s brand to historic lows
- Three in five Traitors viewers think they’d make better Faithfuls
- Most Britons don’t know what their internet speed is
- Four key facts about Britons who play racing video games on console or PC
- Are Britons actually using cash machines?
- What do British consumers do when their phone screens crack?
- Fujitsu brand health plummets following the broadcast of Mr. Bates vs. The Post Office
- Cultural engagement in Britain – Frequency of visiting theatres, museums, zoos, and more
- Gambling and sports in the UK – a deep dive
- Only 14% of Britons clean their phones daily, reveals survey
- New music fans
- UK’s Biggest Brand Movers (January 2023): Seasonal favourites win
- New Cadbury ad reviewed by consumers - half say it made them happy
- What are the top things British consumers are looking for in a VR headset?
- Who won Christmas 2023?
- Friends, The Crown and The Big Bang Theory: The UK’s most-streamed TV, December 2023
- What are Britons top travel destinations for 2024?
- UK - Should car dealerships tailor after-sales services according to the customer’s age?
- UK consumer loyalty tested: Who wins?
- Business backs full expensing and increasing the minimum wage
- Business is more supportive of the minimum wage hike than you might expect
- But not too intelligent: Britons not comfortable with smarter AI
- Luke Littler loses, but could he expand the audience for professional darts?
- How much responsibility do we have to treat human-like AI well?
- Next’s improved Current Customer score proves it has had a merry Christmas sales season
- All about ‘Ginuary’ - Looking at food and drink attitudes among Britain’s gin drinkers
- Is the middle-overs slump in ODI cricket a real thing?
- UK's post-holiday shopping habits in 2024
- Empty shelves, long queues and self-checkouts: Grievances that most bother British in-store shoppers
- What influences UK consumers' supermarket preferences?
- M&S Christmas campaign clobbers competition
- Navigating contrasts – Bet 365’s financial losses and market gains
- Unilever: understanding online buyers
- How PepsiCo measured buying patterns to plan go-to-market strategies
- Universal Studios' UK expansion – Insights on Bedford's upcoming theme park
- Health and wealth: The top New Year’s resolutions and challenges for Brits in 2024
- How are Britons aged under 55 going to pay for their Christmas shopping?
- UK’s Biggest Brand Movers (December 2023): Apple Mac tops
- Were negative headlines about the Elgin Marbles good news for the British Museum?
- Which supermarket Christmas ads have the UK public actually noticed?
- November’s UK Advertisers of the Month: Which brands made it to the top?
- UK: Which auto-makers are the best at converting brand awareness into customers?
- EasyJet customers reveal what makes their budget flight experience better
- GB: 44% of X/Twitter users find ads on the platform less trustworthy
- Nike v adidas: Do kit deals generate brand loyalty among football fans or just sell more gear?
- Understanding the sport piracy landscape
Agencies
Agencies
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Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov