Results, interactive data, and methodology on UK consumers’ changing spending habits in the supermarket from YouGov Survey Direct. Build your own rapid research survey now.

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Methodology

How respondents were selected: From YouGov’s opt-in panel, to be representative of all British adults

Who responded: 2,000 British adult citizens

How: Online

When: 12 October 2022

How the sample was weighted: By age, gender, education level, region, and social grade.

Margin of error: Approximately 2% for the overall sample

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