New research from YouGov reveals that Commonwealth Bank (CBA) leads the way among prospective financial services customers in Australia, with nearly one in three (31.7%) considering it as their next banking provider. National Australia Bank (NAB) (22.9%) and ANZ (21.8%) follow, rounding out the top three banks most likely to attract new customers in the future.

Commonwealth Bank leads consideration among both men and women, as well as across age groups.

The findings are part of YouGov’s Australia Consumer Bank Rankings 2025, which analyse both customer satisfaction and financial services consideration across the country’s major institutions.

Traditional banks retain trust; challengers make inroads

While established institutions continue to dominate consideration, digital-first banks are making notable gains. Revolut recorded the strongest year-on-year improvement in consideration (+3.9 points), followed by Bank of Melbourne (+3.4) and Bank of Queensland (+2.5).

Younger, digitally engaged customers drive customer growth

According to the report, 62% of Australians are likely to use a financial product or service in the next six months. This audience is young and active, with 44% aged 25–44 and 61% expressing interest in holding multiple bank accounts.

Mobile banking is deeply embedded in their routines, with 34% using a smartphone or tablet for online/mobile banking at least once a day, and 35% doing so several times a week.

Satisfaction leaders

The report also explores Australia’s top consumer banks based on customer satisfaction. People First Bank leads with a net satisfaction score of 70.4 among current and former customers, ahead of Revolut (69.1) and Great Southern Bank (67.9).

Bank of Queensland recorded the strongest improvement, particularly among younger customers, with a 16.4-point year-on-year uplift.

Download the full report here.

Methodology

The Australia Consumer Bank Rankings 2025 are drawn from YouGov BrandIndex data collected between September 1, 2024 and August 31, 2025.

  • Satisfaction rankings are based on current and former customers’ responses to:
    “Of which of the following financial services brands would you say that you are a satisfied or dissatisfied customer?”
  • Consideration rankings are based on those who selected “likely” or “very likely” in response to: “How likely are you to purchase a financial product in the next 6 months?”

Consumer profiling insights were sourced from YouGov Profiles+ Australia (2025-10-19), a 52-week rolling dataset. The financial product intender segment includes respondents who answered “likely” or “very likely” to: “How likely are you to use a product or service from a financial services brand in the next 6 months?”

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