We are now less than 2 weeks away from when Americans go to the polls.    As we approach November 6th, an already heated battle will get even more heated.  We can expect a number of four letter words to be used by the presidential candidates in the coming days, such ...

Most Americans claim not to like “negative” ads.  But what they really do not like is the term “negative.”   Voters actually see merit in candidates’ raising doubts about each other.  What they react against are unfair, personal attacks.   So, it is no surprise that 85% of Americans viewed ads that ...

As the 2010 midterm election came to a close, pundits and observers were claiming it was the most negative campaign ever. While I doubt such a claim is true, some data that suggests the 2010 elections may at least have been ...