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Get real answers to your most important questions
What do people really think of your outputs? Who’s visiting your competitors? And are they recommending your brand?
From mainstream brands like ChatGPT and Claude, to more niche tools like Midjourney and Mistral, daily data enables you to:
- Spot sentiment changes in real-time and act, while also measuring how you and your competitors are performing for strategic planning.
- Track brand health, informing campaign and product decisions with AI brand and industry trust benchmarks.
- Analyze the cut-through of marketing campaigns and adjust accordingly, targeting markets and demographics where your brand needs to breakthrough.
Go above and beyond your competitors
Gauge performance
Activate strategy
Be competitive
Actionable insights
Maintain a continuous, up-to-date view of the AI competitive landscape:
- Rank your status of outputs, trustworthiness, and usage compared to other AI brands
- Track long-term user trends, and understand their underlying causes with qual-at-scale AI interviews or custom trigger questions
- Trend demographic attributes against industry-specific context, behaviors, and attitudes, for more informed decision-making
- Quantify the effect that events, even crises, have on tool and model adoption
- Target power users by ensuring you understand their perceptions
- Re-Contact particular respondents with bespoke follow-up questions
- Import data into your internal systems with API access for flexible analysis
Brand monitoring case studies
Providing over 1,000 insight and brand teams with brand tracking and measurement that really delivers. Take a peek at our brand tracking case studies.
“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
Dan Urban, Vice President of Ad Sales Research, FOX Sports
Get real insights about artificial intelligence
Read analyses of surveys about AI, with insights from brand experts who share the freshest data and discuss the latest trends.
AI insights FAQs
What is AI Index and how does it work?
AI Index is YouGov’s always-on brand and model tracking solution for the AI industry, delivering daily insights from real consumers. It measures perceptions, trust, usage, and advocacy across leading AI tools using a consistent, scaled methodology.
The platform, built directly into YouGov BrandIndex, allows you to benchmark your brand against competitors in near real time, helping you understand how sentiment shifts as the market evolves and adapts. This continuous tracking enables faster, evidence-based decision-making.
How do you measure consumer trust and perception of AI tools?
AI Index captures consumer sentiment through a range of 16 brand health metrics, including trust, consideration, usage, and recommendation. These metrics are gathered daily from YouGov’s panel of real respondents, ensuring statistically robust and comparable data over time based on reality.
By combining attitudinal and behavioral signals, the tracker provides a nuanced view of how users perceive different AI tools. This helps insights teams move beyond surface-level metrics to understand deeper drivers of trust.
Why is it important for AI companies to track their brands?
To understand your presence in the market and how effectively your marketing, campaigns, and positioning are reaching your potential users, AI brands should measure brand awareness. Brand tracking also allows for benchmarking and measure for many other important metrics to gauge success of business efforts.
Learn more in our guide on how to measure brand awareness.
What markets and audiences does AI Index cover?
Upon launch, AI Index covers the U.S. and UK, just two of the 55 markets with consistent brand tracking data in BrandIndex. Additional markets possible depending on interest. Please get in touch to discuss.
Because the data pulls from YouGov’s global panel of over 30 million respondents, it can be segmented by key demographics, behaviors, and attitudes, allowing you to analyze specific target groups. For CMOs and insights professionals, it means you can align strategy with the audiences that matter most.