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Get real answers to your most important questions
What do people really think of your outputs? Who’s visiting your competitors? And are they recommending your brand?
Daily data enables you to:
- Spot sentiment changes in real-time and act, while also measuring how you and your competitors are performing for strategic planning.
- Track brand health, informing campaign and product decisions with AI brand and industry trust benchmarks.
- Analyze the cut-through of marketing campaigns and adjust accordingly, targeting markets and demographics where your brand needs to breakthrough.
Go above and beyond your competitors
Gauge performance
Activate strategy
Be competitive
Actionable insights
- Rank your status of outputs, trustworthiness, and usage compared to other AI brands
- Track long-term user trends, and understand their underlying causes with qual-at-scale AI interviews or custom trigger questions
- Trend demographic attributes against industry-specific context, behaviors, and attitudes, for more informed decision-making
- Quantify the effect that events, even crises, have on tool and model adoption
- Target power users by ensuring you understand their perceptions
- Re-Contact particular respondents with bespoke follow-up questions
- Import data into your internal systems with API access for flexible analysis
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The Fuel effect: Rising costs reshape how Australians live, travel and think about energy
Reality & resilience: the Finnish shoppers’ balancing act
Price, health, and values: How nordic consumers are redefining food choices
Why we treat our members as people, not a resource to be churned through
Asian aspirations in Europe: Why shoppers are looking east and what it means for FMCG and retail
APAC Biggest Brand Movers - March 2026
Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix
How AI-powered receipt scanning is enhancing shopper insights
Get real insights about artificial intelligence
Read analyses of surveys about AI, with insights from brand experts who share the freshest data and discuss the latest trends.
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Understanding global attitudes towards generative AI
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AI insights FAQs
Why is it important for AI companies to track their brands?
To understand your presence in the market and how effectively your marketing, campaigns, and positioning are reaching your potential users, AI brands should measure brand awareness. Brand tracking also allows for benchmarking and measure for many other important metrics to gauge success of business efforts.
Learn more in our guide on how to measure brand awareness.