Recommend Rankings 2021

Methodology

The YouGov Recommend Rankings 2021 are calculated using data we collect from members of the public in markets around the globe every day, from our flagship YouGov BrandIndex tool.

Every brand’s performance is tracked daily against a range of metrics, and our Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. The rankings data can be further developed with YouGov Recommend+ a fresh approach to understanding consumer advocacy.

Connected data

YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.

YouGov BrandIndex draws data from interviews with our 30 million+ registered panel members across 40 sectors and more than 55 countries globally. This year’s ranking includes consumer views from across 33 markets, including USA, China, Germany, India and the UK, and many more.

Want to see how other markets compare? Our annual rankings highlights the top 10 recommended brands across 33 markets and top 10 most improved brands across 29 markets.

Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

What Americans think about the 2026 World Cup

How Americans view U.S.-China relations

Brand XBOX gains momentum with gamers under Asha Sharma

Trump hits new low for job approval, congressional corruption and unpopularity, and more: May 22 - 26, 2026 Economist/YouGov Poll

Few Americans approve of how Congress is handling executive oversight

Most Americans think congressional corruption is widespread

Donald Trump drops to a new low for presidential job approval

Who are the non-MAGA Republicans?

[US livestream] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Mother’s Day campaigns that caught consumers’ attention

Starbucks’ Value rebound shows there’s life in the premium coffee proposition

Trump's job performance, Iran, the economy, and more: May 15 - 18, 2026 Economist/YouGov Poll

Few Americans approve of Trump's handling of Iran

59% of Americans say Trump is using his office for personal gain

A rising share of Americans say the economy is getting worse

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Budweiser’s ‘Great Delivery’ campaign drives rise in Ad Awareness

How we prove our quality claim

How we ensure our samples reflect the real world

Americans' earliest memories

GLP-1 weight loss drug users may be due for a wardrobe reset – which fashion brands are they eyeing?

YouGov AI Agent: Conversational data exploration across every YouGov dataset

Most streamed TV shows in the U.S. 2026

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Trump's sustained approval slump, AI, Iran, voting, and more: May 9 - 11, 2026 Economist/YouGov Poll

Most Americans say AI development is moving too fast and twice as many are AI pessimists as AI optimists

Donald Trump's net approval is holding steady near Joe Biden's worst numbers

Americans are increasingly concerned about AI exacerbating mental health problems

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

Who Americans think is cool

YouGov Behavioral: Viewership Trends by US Political Party

As Spirit shuts down operations, which airlines stand to gain the most?