Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?

Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)? Published on May 1, 2019 → Survey conducted on May 1, 2019 on 3132 U.S. adults

All adults

Region

Gender

Politics

Age

Targeted advertisements are a convenient way for me to see products I am interested in

27%

Targeted advertisements are an inappropriate use of personal data

51%

Don’t know

22%

Targeted advertisements are a convenient way for me to see products I am interested in

27%

Targeted advertisements are an inappropriate use of personal data

51%

Don’t know

22%

OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see

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