Which of the following comes closest to the maximum amount you’d ever be willing to pay for a T-shirt?

Which of the following comes closest to the maximum amount you’d ever be willing to pay for a T‑shirt? Published on December 6, 2023 → Survey conducted on December 6, 2023 on 6537 U.S. adults

All adults

Region

Gender

Politics

Age

Race

I’d never pay anything for a T-shirt

$10 or less

20%

$20

37%

$40

20%

$60

$80

$100

More than $100

Not sure

I’d never pay anything for a T-shirt

$10 or less

20%

$20

37%

$40

20%

$60

$80

$100

More than $100

Not sure

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