In an assorted box of chocolates, which of the following fillings would be your favorite?

In an assorted box of chocolates, which of the following fillings would be your favorite? Published on February 8, 2025 → Survey conducted on February 8, 2025 on 4023 U.S. adults

All adults

Region

Gender

Politics

Age

Race

Caramel

34%

Toffee

10%

Coconut

12%

Nuts

16%

Mint

Fruit

Other

Don't know

I don't like chocolate

Caramel

34%

Toffee

10%

Coconut

12%

Nuts

16%

Mint

Fruit

Other

Don't know

I don't like chocolate

Share your view and join YouGov so your views are reflected in our research in the future

How favorable or unfavorable do you feel about each of the following sectors in the US? Please consider the organisations in each sector, their products and services, and their general operations: Soft drinks makers

Hershey’s Ad Awareness score records Gen Z rise following KATSEYE campaign launch

If a food company had to make up for higher costs, which of the following would you prefer it do?

Compared to when you were a child, do you think most store-bought chocolate tastes...?

How do you feel about chocolate?

First look: which challenger beauty and personal care brands are breaking through with U.S. consumers?

Black Friday and Cyber Monday 2026: Are Americans waiting for the main event or going early?

Which AI tools will Americans use to navigate Black Friday and Cyber Monday in 2026?

Free food, giveaways or influencers? What different generations want from brand events

The Cheesecake Factory just became a political punchline – but how satisfied are its customers?