/Research Reality

Voting intention

Sport tourism: Measuring fan appetite

Serviced Surveys

YouGov BrandIndex Voices

/Research Reality

Voting intention

Sport tourism: Measuring fan appetite

Serviced Surveys

YouGov BrandIndex Voices

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Agencies

Consumer

Economy

Entertainment

Health

Politics

Society

Sports

Technology

Travel

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

Photo by 10'000 Hours

Mythbusting claims about Gen Z and their phone habits

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Britain's mood, measured weekly

Government approval

Gambling & betting brands

1.National Lottery66%
2.EuroMillions56%
3.People's Postcode Lottery52%
4.The Health Lottery35%
5.Gala Bingo31%

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How likely or unlikely do you think it is that current US and Israeli attacks on Iran will result in the current Iranian regime falling and being replaced?

YouGov BrandIndex Voices released

Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale

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[UK webinar] AI-conducted interviews: A new approach to brand tracking

UK Biggest Brand Movers - February 2026

Top in tech: UK consumer electronics rankings 2026

UK Advertisers of the Month 2026

Global brand health rankings reveal utility wins every time

[On-demand UK webinar] Understanding the new health and wellbeing consumer

From awareness to action: how effectively do the world’s top brands convert?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Ahead of the Galaxy S26 Ultra’s rumoured release, what do the public think of Samsung?

Debenhams Group scraps plans to sell PrettyLittleThing – but where does it fit into their portfolio?

How important is a brand's stance on wider issues in in society to Brits?

Do Brits shop for gifts online or in store?

Energy & utilities

1.Octopus Energy56%
2.British Gas39%
3.E.ON34%
4.Green Energy UK32%
5.Scottish Power32%

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How do you like a beef steak done? If you never eat steak, please select N/A

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all consumer content

UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations

From awareness to action: how effectively do the world’s top brands convert?

How Brits manage their money

How Brits feel about the banking industry

Business figures

1.Deborah Meaden47%
2.Richard Branson42%
3.Bill Gates42%
4.Alan Sugar38%
5.Karren Brady36%

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How much of an impact do you think AI will have on white collar/professional jobs in the next 10 years?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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AI in streaming entertainment: UK audiences want assistance, but not AI-generated content

What is Britain’s favourite romcom?

YouGov Behavioral: Top Film & TV (US & UK, January 2026)

How often Brits go to the theatre and musicals

How important is arts and creative industries to the British economy?

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How much of the 2026 Winter Olympics have you seen or followed?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all entertainment content

[On-demand UK webinar] Understanding the new health and wellbeing consumer

Where UK beauty ads land: the channels regular make-up users notice most

The NHS vs European Healthcare

How the government is handling the issue of health in the UK

Health & beauty brands

1.NHS81%
2.Oral-B79%
3.Superdrug78%
4.Vaseline75%
5.Colgate74%

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Thinking about the availability of weight loss drugs such as Mounjaro and Ozempic from doctors, do you believe they are too easily available, not available enough, or do you think the current balance is about right?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all health content

How popular is Donald Trump in Europe? February 2026

How popular are national leaders in Europe? February 2026

Government approval

Voting intention

Politicians & political figures

1.Nigel Farage31%
2.Andy Burnham27%
3.David Frost27%
4.Angela Rayner26%
5.David Blunkett26%

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Do you think Keir Starmer should remain as Labour leader and Prime Minister, or stand down and replaced as Prime Minister by a new leader of the Labour party?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all politics and current affairs content

Mythbusting claims about Gen Z and their phone habits

How do Britons feel about crying?

Britain's mood, measured weekly

Government approval

Gambling & betting brands

1.National Lottery66%
2.EuroMillions56%
3.People's Postcode Lottery52%
4.The Health Lottery35%
5.Gala Bingo31%

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How likely or unlikely do you think it is that current US and Israeli attacks on Iran will result in the current Iranian regime falling and being replaced?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all society and lifestyle content

Six Nations adjusts its coverage and scheduling – what did the fans think?

[On-demand UK webinar] Sport tourism appetite: What drives fans to travel in 2026?

Which sports Brits play

Which sports Brits follow (watch live or support a team)

1.Team GB70%
2.Paralympic GB60%
3.England Women's National Football Team55%
4.England National Rugby Union Team54%
5.England National Football Team54%

England National Football Team

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Which of the following do you think should win BBC Sports Personality of the Year this year?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all sports content

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

[UK webinar] AI-conducted interviews: A new approach to brand tracking

How optimistic or pessimistic are Brits about the influence of the internet on society?

How social media has affected the mental health of Brits

Consumer electronics brands

1.Duracell79%
2.Canon69%
3.Apple iPad64%
4.Kodak63%
5.Energizer62%

X (formerly known as Twitter)

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Would you support or oppose a ban on smart glasses in public spaces, i.e. glasses that have built in cameras and internet connectivity?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all technology content

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

UK car buyers divided on car features: minimalists vs luxury seekers

What type of accommodation do Brits stay in when on holiday?

How many days holiday Brits take

1.Premier Inn76%
2.Walt Disney Parks and Resorts57%
3.Holiday Inn52%
4.Travelodge52%
5.Marriott49%

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And do you support or oppose the government's decision to allow the US to use UK airbases specifically to launch attacks against missile bases in Iran?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all travel content