Hoang Nguyen

Data Journalist

UK

US

INT

Is Chipotle feeling the heat amid portion size concerns? Buzz and Value scores are certainly dipping

Three in five US consumers plan to shop during Amazon’s 10th annual Prime Day sale

CVS closures: Exploring consumer alternatives and retail pharmacy preferences

Half of vacationers have already booked summer travel, but there's room for last-minute trips

A look at how Liquid Death is cannibalizing the beverage industry

Walmart ups its game: Targeting high-income consumers with a new budget-friendly premium brand

AI on your wrist (and everywhere else): Consumer views on AI wearables

Steady consideration for Tesla despite recalls and headlines

Standout vs. Standard: Measuring ROI of product placements

Reject your hotel towel change and earn travel loyalty points? Travelers are interested

Americans embrace self-monitoring: A look at app-based health tracking habits

One brand has seen consideration shoot up as men’s skincare enters mainstream

Wendy’s announcement of “dynamic pricing” sparked conversations, but it was mostly negative

Viewer perspectives around the Oscars – everything from Jimmy Kimmel to red-carpet fashion

Millennials set sail as interest in cruising surges

H&M enters a new chapter: What challenges and opportunities does its new CEO stand to inherit?

From traditions to tattoos: Ad testing Heinz’ recent marketing campaign with young consumers

Is DE&I working? Navigating work’s equality gap through Black voices

The workplace divide: Employees speak out on remote, hybrid and in-office work

Revealing the biggest New Year’s resolutions in 2024

US: 3 things to know about consumer perceptions of advertising on X/Twitter

The mental toll of holiday shopping: What’s stressing out US consumers ahead of Christmas 2023

US Black Friday 2023 results: Retail winners by Ad Awareness and Consideration

The top trends and challenges facing small businesses in 2024

Unwrapping festive travel: 5 insights into how Americans are traveling during the holiday season

The pulse of small business: Insights into holiday shopping impact and 2024 priorities

What are people buying on Black Friday 2023?

More than a quarter of US shoppers planning to spend less this Black Friday

Brand tracking - How many Americans are eating ice cream in winter? And who are they?

Opting out of Black Friday 2023: Why some shoppers have soured on the shopping holiday

Who’s most excited to get their hands on the Apple Vision Pro?

The UFC and Bud Light are back together brewing excitement in the world of combat sports

How many people are considering upgrading or switching to the Apple iPhone 15?

Ford-UAW deal: Why ending the strike was important for Ford’s brand image

Most talked about brands of September 2023: Applebee’s, Apple and DraftKings (US)

Unmasking 7 consumer insights into Halloween 2023