Hoang Nguyen

Data Journalist

UK

US

INT

Qatar Airways soars on Euro 2024 ad exposure

Can you trust your social media feed? UK public concerned about AI content and misinformation

UK public wary of AI yet open to its potential in healthcare and manufacturing

Most UK marketers not ready for a cookieless future

From sex to exercise, here are the things that Brits are most likely to track using apps and tech

Sunshine Saturday: Brits warm up to travel campaigns after Christmas

Health and wealth: The top New Year’s resolutions and challenges for Brits in 2024

The stress of gift shopping: What’s not so joyful about Christmas shopping in 2023

Activities and experiences will be at the heart of modern travel

Premier Inn sees rise in Ad Awareness amid late summer marketing activities

UK - Evaluating 3 budget hotel brands’ journey through the purchase funnel

Toothpaste battle royale: Analysing conversion rates of leading oral care brands

Beyond the booked: Discovering new potential customers for Airbnb through strategic research

Great Britain: Insights into sunscreen purchasing habits

UK: Measuring how Volkswagen, Ford and Mercedes earned their success in YouGov’s Auto Rankings 2023

UK: Advertising to consumers considering an electric vehicle

Five factors motivating Brits to travel in 2023

UK: Inflation to hit Christmas shopping

Media, Content and Agencies: Trends and insights round-up for 2021

Do consumers support commercial efforts to get people vaccinated?

What's driving consumer desire for meatless products?

Exploring the most popular categories of mobile games

Global study: Should overseas travelers carry a vaccine passport?

Nearly half of British adults view the cost of COVID-19 testing as a barrier to travel

The surge in mobile gaming will likely stick around beyond COVID-19

Global: Consumer willingness to pay for environmentally friendly products

Global: The pandemic has changed the types of food consumers are buying

Gen Z grocery shoppers show signs of being more accepting of GMO food: Key markets

Americans and Brits who drank more alcohol amid the pandemic were more likely to drink alone

Roughly a third of consumers globally engaged with social media ads more amid the pandemic

The most popular music streaming platforms in key markets globally

US consumers support health passports for overseas travel

The 10 charts which show how British consumers have changed during the pandemic

Consumption of several types of soft drinks remained stable year-over-year in Great Britain

When it comes to grocery retail, do people want small or large store formats?