Hoang Nguyen

Data Journalist

UK

US

INT

Qatar Airways soars on Euro 2024 ad exposure

Is Chipotle feeling the heat amid portion size concerns? Buzz and Value scores are certainly dipping

Survey reveals global anxieties towards climate change and potential disaster

Three in five US consumers plan to shop during Amazon’s 10th annual Prime Day sale

Ramen surges post-pandemic as shoppers reach for instant noodles like Maruchan and Nissin

3 key findings about news consumption from the Digital News Report 2024

Consumers hold companies responsible for AI chatbot errors

CVS closures: Exploring consumer alternatives and retail pharmacy preferences

Half of vacationers have already booked summer travel, but there's room for last-minute trips

A look at how Liquid Death is cannibalizing the beverage industry

Can you trust your social media feed? UK public concerned about AI content and misinformation

Walmart ups its game: Targeting high-income consumers with a new budget-friendly premium brand

UK public wary of AI yet open to its potential in healthcare and manufacturing

Most UK marketers not ready for a cookieless future

AI on your wrist (and everywhere else): Consumer views on AI wearables

Steady consideration for Tesla despite recalls and headlines

Standout vs. Standard: Measuring ROI of product placements

Reject your hotel towel change and earn travel loyalty points? Travelers are interested

Americans embrace self-monitoring: A look at app-based health tracking habits

4 ways people think social media affects their lives

From sex to exercise, here are the things that Brits are most likely to track using apps and tech

One brand has seen consideration shoot up as men’s skincare enters mainstream

Bienvenidos: Travel demand for Mexico across key markets

Wendy’s announcement of “dynamic pricing” sparked conversations, but it was mostly negative

Viewer perspectives around the Oscars – everything from Jimmy Kimmel to red-carpet fashion

Millennials set sail as interest in cruising surges

H&M enters a new chapter: What challenges and opportunities does its new CEO stand to inherit?

Sunshine Saturday: Brits warm up to travel campaigns after Christmas

Market insights into people's food choices in the US and Great Britain

From traditions to tattoos: Ad testing Heinz’ recent marketing campaign with young consumers

Is DE&I working? Navigating work’s equality gap through Black voices

The workplace divide: Employees speak out on remote, hybrid and in-office work

Health and wealth: The top New Year’s resolutions and challenges for Brits in 2024

Revealing the biggest New Year’s resolutions in 2024

YouGov’s global leisure travel forecast for 2024

US: 3 things to know about consumer perceptions of advertising on X/Twitter