Methodology matters: Survey research best practices

What is Methodology matters?

Methodology matters is a series of research experiments focused on survey experience and survey measurement.

The series aims to contribute to the academic and professional understanding of the online survey experience and promote best practices among researchers. Academic researchers are invited to submit their own research design and hypotheses.

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How YouGov supports scientific & academic researchers

Full-service survey research:
Our highly trained survey methodologists conduct research intended for peer-reviewed publications, with a proven track record of success with like AJPS, Political Behavior, Journal of Politics, Nature, and many more.

End-to-end research support:
Our services include research and questionnaire design, pretesting services, sample design, survey fielding, and reporting. Throughout the data collection process, we offer our clients intellectual collaboration to solve problems and tackle difficult research questions.

Best-in-class targeting and reach:
Conduct survey research on multi-wave panels, cross-national studies, and surveys with complex experimentation or embedded media.

Attention check placement and formatting

Group size estimation and political attitudes

The impact of image order and respondent instructions on subjective image ratings

The impact of text formatting on survey attention

How do scale ceilings affect “compensation demand” survey responses?

Does exposure to political content drive survey satisficing?

Comparing slider scales to textboxes for survey responses

Exploring alternatives to Likert scale survey questions