How has the change to collegiate sports allowing athletes to make money from their Name, Image, and Likeness (NIL) affected your interest in the NCAA March Madness basketball championships?

How has the change to collegiate sports allowing athletes to make money from their Name, Image, and Likeness (NIL) affected your interest in the NCAA March Madness basketball championships? Published on March 19, 2026 → Survey conducted on March 19, 2026 on 3972 U.S. adults

All adults

Region

Gender

Politics

Age

Race

It has made me more interested

It has made me less interested

10%

It has had no effect on my interest

63%

Not sure

18%

It has made me more interested

It has made me less interested

10%

It has had no effect on my interest

63%

Not sure

18%

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