Sign up to see what drives European consumers to choose their banks?Reserve your seat

In today’s rapidly evolving financial landscape, European consumers are rethinking their banking relationships. From trust and convenience to digital experience and customer service, the factors influencing bank choice are shifting – and vary significantly across generations, genders, and income groups.

Join YouGov’s financial services experts on November 5 at 11 AM CET/10 AM GMT for a data-rich session exploring the latest insights from our European consumer banking rankings. Whether you're in marketing, strategy, or customer experience, this webinar will help you understand what keeps banks top of mind.

In this session, we’ll explore:

  • Top-of-mind banks across Europe: Who’s being considered most
  • Customer satisfaction leaders: Which banks are winning on service and loyalty
  • Generational and demographic shifts: How preferences differ across age, gender, and income
  • Fintech momentum in Europe: Discover which consumer segments are gravitating toward digital-first banking brands such as Revolut, N26, Monzo, bunq, Lunar, and Wise – and what this shift means for traditional banks across markets

In this webinar, we’ll explore consumer banking data from multiple European markets – the UK, Denmark, Switzerland, and France – to provide a cross-market perspective on how people choose, engage with, and switch banks.

Gain actionable insights to better understand how different consumer segments interact with financial institutions – and how your brand can stay competitive in a changing market.

Reserve your spot now to stay ahead of the curve in the evolving banking landscape.

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Meet the speakers

Anne Dannisboe Iversen

Anne Dannisboe Iversen is heading up the Data Products team in the Nordics and is part of the Nordic leadership team. Since starting in the market research business more than 25 years ago, Anne has been driven by transforming data and insights into action and direction for companies and people. She has worked with YouGov’s data products since the launch in the Nordics in 2008, has deep expertise across BrandIndex and Profiles and can discuss their use cases for understanding business development all day long.

Emma Baret

Emma Baret is a marketing-led consultant with 25 years of experience in market research, working with global and local clients across various industries. As a Senior Research Solution Partner at YouGov, she adds superior value to projects and analyses through our connected data solutions, often looking beyond the data themselves.
Emma has built her career collaborating with major industry players to help them define or refine their marketing and sales strategies using meaningful data streams and insights. Her passion for uncovering actionable insights drives her commitment to delivering exceptional results for her clients.

Hannah Moore

Hannah originally joined YouGov in 2019 and has since worked across various sectors including consumer, digital, media, broadcast services and technology. She now specialises in financial and business services, working closely with our research teams to deliver data-driven solutions tailored to each client’s unique needs. With a deep passion for uncovering insights and building trusted relationships, she ensures that every recommendation is grounded in evidence - enabling clients to make confident, strategic decisions.

Johannes Orlowski

As Director Financial Market Research, Johannes Orlowski leads complex research projects for financial market players and develops customized analysis methods for our clients. He combines sound scientific expertise with practical implementation skills in quantitative market research, successfully bridging the gap between science and business at YouGov in Zurich since 2022. Johannes has a background in economics with 10+ years of research experience.

YouGov

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