For Johnson & Johnson’s consumer division, McNeil Consumer Healthcare, 2010 might have seemed like one long headache. Actually, it was a serious of product recalls, ranging from Tylenol, Motrin, Zyrtec and Motrin. The company, whose products are ubiquitous and has long been trusted by American families, is chasing down quality control problems across multiple factories, while consumer loyalty is slipping .
Agencies
Agencies
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Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 30 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 30 million registered panel members worldwide.
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