What's your immediate reaction when you hear that a brand has begun to openly support a social issue?

What's your immediate reaction when you hear that a brand has begun to openly support a social issue? Published on June 16, 2017 → Survey conducted on June 16, 2017 on 5715 U.S. adults

All adults

Region

Gender

Politics

Age

The brand mainly cares about fixing the social issue, while attracting new customers is an added bonus

12%

The brand cares an equal amount about fixing the social issue and attracting new customers

24%

The brand mainly cares about attracting new customers, while fixing the social issue is an added bonus

33%

Not sure

31%

The brand mainly cares about fixing the social issue, while attracting new customers is an added bonus

12%

The brand cares an equal amount about fixing the social issue and attracting new customers

24%

The brand mainly cares about attracting new customers, while fixing the social issue is an added bonus

33%

Not sure

31%

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