At what age do you think a child should stop believing in Santa Claus?

At what age do you think a child should stop believing in Santa Claus? Published on October 19, 2018 → Survey conducted on October 19, 2018 on 2468 U.S. adults

All adults

Region

Gender

Politics

Age

Younger than 3

3 years old

4 years old

5 years old

6 years old

7 years old

8 years old

9 years old

10 years old

11%

Older than 10

N/A - Children should never believe in Santa

N/A - Children should never stop believing in Santa

17%

Other/Not sure

16%

Younger than 3

3 years old

4 years old

5 years old

6 years old

7 years old

8 years old

9 years old

10 years old

11%

Older than 10

N/A - Children should never believe in Santa

N/A - Children should never stop believing in Santa

17%

Other/Not sure

16%

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

Most streamed TV shows in the U.S. 2026

YouGov Behavioral: Relationship Status and SVOD Consumption

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

YouGov Behavioral: Viewership Trends by US Political Party

‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars