YouGov Behavioral: Relationship Status and SVOD Consumption

YouGov Behavioral - Relationship Status and SVOD Consumption

Leveraging YouGov Behavioral’s insights into media consumption, this report explores correlation between relationship status and SVOD content preferences.

Key Findings Include:

• Relationship status correlates with how broad or concentrated viewing habits are. Groups including Divorced viewers showcase concentrated interests cross a wide range of titles, while Single viewers are more distributed across more niche genres and individual preferences.
• Single viewers have the most varied and niche-led tastes. They over-index for anime, young adult, queer storytelling and fandom driven content.
• Living-with-partner viewers occupy a middle ground between niche and mainstream viewing. Their strongest shared preferences center on true crime, comedy, familiar franchises and conversation-driving titles suited to co-viewing.
• Married viewers have a broad, household-oriented entertainment footprint. Top titles for this segment spans children’s programming, mature drama, action and procedural storytelling, suggesting a wider mix of individual and shared household viewing needs.
• Divorced viewers over-index strongly for crime, justice and suspense. Legal series, investigations, conspiracy dramas and action-led narratives dominate the segment’s most distinctive titles.
• Widowed viewers show the broadest and most distinctive mature-viewing profile. They gravitate toward justice-led narratives and stories centered on loss, resilience and later-life reinvention, including several titles featuring widowed protagonists.