This article observes the challenges marketers can face while trying to use generative AI in influencer marketing.

While AI is good to use to simplify content creation, streamline collaboration management and boost marketing ROI, using it specifically for influencer marketing may come with certain challenges. Given that AI tools such as ChatGPT and Dall-E are trained on existing data, it opens the door to potential IP and copyright issues for any new content created.

In a crowded content landscape, it can get difficult for AI-created content to stand out given that the ideas it comes up with will be limited to the data it has been trained on. Thus using AI in influencer marketing could eliminate artistic expression in favour of a tailored approach.

The low barrier to entry in using AI in influencer marketing would suggest an increase in competition since the technology simplifies the content creation process. The author cautions against over-reliance on tools like AI as it can be harmful in the long run.

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[4 minute read]