The author emphasises the importance of creating a strategic SEO process and documenting it for better results.

The article presents a four-step process for strategic SEO: ideation, strategy, implementation, and success. Ideation involves generating ideas and exploring the site and competitors' niche. Strategy involves developing a plan supported by data analysis.

Implementation focuses on executing the strategy, and success is measured against client goals. The article also discusses pricing strategies for SEO services, emphasising the value of expertise and the need for clients to invest accordingly.

The author emphasises the significance of strategic SEO and suggests considering a change of agencies if strategic planning is lacking. Marketers mustn't think of an SEO strategy merely as a list of deliverables but a process that brings together ideas, thoughts, insights and experience.

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