While the reasons for organic traffic to drop can be many, in some cases it could be possible to recover lost traffic.

The article discusses what can cause a sudden drop in organic website traffic and offers solutions. Organic traffic can drop due to Google algorithm updates, poor website design and navigation, competitor activity, loss of backlinks, and website security issues.

While algorithm updates can cause organic traffic to drop, identifying and fixing content that violates Google's guidelines can help with recovery. Poor website design, navigation, and technical SEO issues can also impact rankings, and so, optimising the website's design and fixing broken links is recommended.

Competitor activity and loss of backlinks is also a factor. Emphasise the importance of monitoring competitors and building high-quality backlinks using ethical strategies. Finally, website security issues and hacking incidents can cause a sudden drop in traffic, which can be resolved by installing an SSL certificate and improving website security measures.

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