Conducting a thorough cost-benefit analysis and forecasting is recommended.

The article discusses important considerations when entering a new sales channel to enhance revenue and reach untapped audiences. Timing is crucial to avoid damaging reputation or losing customers. Assessing operational readiness, including order volume capacity and storage, is necessary.

Evaluate carrier capabilities, manage order fulfillment and shipping. This may require outsourcing to a third-party logistics provider as volume increases. Packaging design should meet the requirements of the new channel and help deliver a positive customer experience.

Estimate what the cost of participation would be as you assess entering a new channel. Some of these costs could be supply chain compensation and potential trade-offs between complex supply chains and startup costs. Collaborating with established retailers or marketplaces can increase brand visibility but may impact profit margins.

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