This article cites that according to a report, 72% of small businesses invest in social media marketing, with Instagram being a preferred platform for business promotion and customer engagement.

To succeed on Instagram, it's crucial to create high-quality content that drives engagement. Standing out among the competition and engaging users would require businesses to capitalise on social media trends, leveraging eye-grabbing visuals and using graphic design tools to elevate the design element of content.

Delivering value through content is essential. Marketers must focus on solving buyers' problems rather than solely promoting products. Collaborating with content creators and influencers can also help create engaging content and reach a wider audience.

Monitoring competitors' Instagram content can provide inspiration and insights into what works well within the industry. Tracking content performance using Instagram Insights or external analytics tools allows businesses to measure the impact of their marketing efforts and make informed decisions.

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