Sellers on Etsy face stiff competition and challenges in optimising for search on the marketplace.

To improve visibility, sellers must understand Etsy's SEO rules and tactics. Etsy's SEO, known as CSR (Context Specific Ranking), considers relevant queries and shop performance. Optimising CSR involves query matching, relevancy, tags, titles, descriptions, categories, attributes, and listing quality score.

Keyword research is crucial. Sellers should explore categories, analyse competition, and choose specific yet popular keywords before incorporating keywords into tags, titles, and descriptions boosts visibility. Further, attributes are often overlooked but important for SEO on Etsy. Specific attributes target customers accurately, increasing conversions.

Utilising SEO features like all keyword tags, specific categories, and offering free shipping enhances visibility. Analysing Etsy analytics and optimising listings based on traffic and conversions is crucial. Additionally, prioritise customer satisfaction and build a positive reputation to improve rankings on Etsy.

Discover the top organizations in your market and industry for free using BrandIndex Lite

Read the original article

[6 minute read]