As per the article, Discord is a versatile marketing platform with 150 million active monthly users and 390 million registered accounts.

The platform offers community building, customer support, and effective branding through various media formats. Companies looking to explore marketing on Discord will need to create an organised server, define the brand message, engage with customers, and track results through analytics.

The author notes that Discord suits Gen Z and young Millennials. Tailor content and communication to appeal to them, and utilise community features for exclusivity and loyalty. Further, regular events, influencer marketing, and Discord ads enhance engagement and reach.

Marketers could also leverage Discord's partner program, create moderation guidelines, and customise for personalisation. Businesses can discover growth opportunities by consistently sharing relevant industry content and networking with like-minded individuals on the platform. Additionally, regularly analyse data from efforts on Discord to optimise marketing.

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