As part of the larger content strategy, repurposing existing content is essential for staying relevant and saving time.

Conduct a content audit to identify evergreen material and gauge audience response. Long-form content like articles or podcasts can be repurposed into smaller, engaging pieces for social media platforms, thereby expanding your reach.

While repurposing content, factor in the platform on which this new content will be showcased as each platform offers unique features for optimisation. Where Instagram has the carousel post format to tell stories, Twitter's brevity emphasises impactful quotes, LinkedIn's professionalism suits blog posts turned into articles, and Facebook's versatility accommodates various content types.

Repurposing content revitalises brand messaging, increases content output, and maintains a strong online presence in the competitive digital community. Overall, it allows marketers to create more content with less effort.

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