An AI-driven SEO strategy can make content optimisation more effective.

Over the years, SEO's evolution has shifted from keyword stuffing to providing content high in quality and relevance. Adding AI to the mix can give existing SEO efforts a boost. AI can provide businesses with a more accurate understanding of user intent. It can also enhance user experience thereby making SEO more effective and strategic.

AI's data-processing capabilities and tools like machine learning and natural language processing have the potential to transform SEO strategies. The author notes that automation tools powered by AI can help streamline tasks such as keyword research, link building, and reporting, freeing up time for strategic decision-making.

Integrating AI into SEO involves identifying suitable areas, selecting the right tools, and monitoring performance. Looking ahead, AI's impact on SEO could lead to more personalised search results, accurate trend predictions, and automation advancements.

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