Social media search engines offer users the ability to discover content, accounts, and topics.

Optimising content for social media search is crucial for brands as it enhances visibility, improves reach and helps in establishing brand awareness. As per this article, 27% of consumers discover new products through social media. Therefore, optimising content ensures that posts and videos are easily found by users searching for relevant keywords or hashtags, leading to higher engagement, increased brand awareness, and more customer connections.

By optimising content for social media search, a brand can reach new customers. With billions of users and searches daily on platforms like Instagram and TikTok, showing up in search results expands your customer base allowing brands to connect with users genuinely interested in your products or services.

Further, the tactic is useful in establishing brand awareness. Consistently appearing in search results amplifies brand recognition, engagement, and helps build a strong online presence.

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