The importance of Retailer Apps

Next to the traditional shopping list or leaflet, Retailer apps today are the most important medium to reach (potential) shoppers, to inform and inspire, to recommend products (e.g. with promotions) and to order products. But do you know what your shoppers think of Retailer apps?

The objective of this multiclient report is to map out what shoppers think of Retailer apps and how they use them.

Key questions we will answer:

• Which retailer apps are used, when, where, why?
• Who are the users and non-users of retailer apps?
• How effective are retailer apps for retailers and brand manufacturers; what is the impact on loyalty, promotion and brand affinity?
• How to reach the (brand) shopper by retailer apps?

By combining fact-based purchase behaviour with insights in retailer app (non) users and preferences, we present the most comprehensive view on retailer apps from a shopper perspective.

What’s in it for me as a retailer?

• Identifying and improving shopper journey
• Increasing customer satisfaction, brand awareness and loyalty to formula
• Better customer segmentation and personalization
• Actionable insights for competitive advantage
• What’s in it for me as a manufacturer?
• Identifying and understanding shopper journey
• Targeted marketing campaigns
• Strengthening brand loyalty and repeat purchases
• Increased visibility and brand experience