Meals in Minutes at Home

The Rise of Convenience Food at Home in Romania

Convenience is king! And nowhere is that more evident than in the Romanian food market recent development.

Unlock new growth opportunities in Convenience Food, a category that has surged in popularity for at-home consumption! The syndicated study “Meals in Minutes: The Rise of Convenience Food at Home in Romania”, based on YouGov Shopper panel data, uncovers key insights that every player in the Romanian grocery market needs to know.

Key Insights:

• Explosive Growth: The Convenience Food category has seen phenomenal growth, adding 74% in value over the last six years. Emerging segments like fresh prepared food and ready-meals have been the key drivers, recruiting more than one million new buyers.
• Navigating the Shift: Our data shows a clear shopper migration from basic convenience products (like canned goods) to modern, fresh alternatives. But how do these trends differ across segments and retailers?
• The Buyer's Profile: We show buyers profile across different Convenience Food segments, exploring their personal attitudes, health consciousness, cooking habits, and leisure preferences. As well, we deliver insights about the Heavy Buyer of the category. This is crucial for targeted marketing and product development.
• Competitive Landscape: We offer a unique "at-a-glance" visualization of the market, detailing the importance of each segment and product type, the performance of the top players, and the category growth potential in the main retailers in Romania.

This report is a must-have for brand managers, retail professionals, and strategists looking to understand the future of the Convenience Food market in Romania.