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U.S. auto rankings 2026

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/Research Reality

The Supreme Court

US Financial report

Launch a survey

U.S. auto rankings 2026

Driverless cars

Latest Economist poll

Tracking Trump's term

Audience activation

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Americans are worried about inflation and don't like how Trump is handling it

SANTA MONICA, CALIFORNIA - APRIL 15: Fresh tomatoes are displayed on a shelf at Bob's Market on April 15, 2026 in Santa Monica, California. Amid rising tariffs, higher fuel and fertilizer costs tied to the war in Iran, and supply chain disruptions, tomato prices have surged sharply, becoming a key driver of recent grocery inflation. The price for fresh tomatoes skyrocketed 23% over the past year, reaching an eight-year high of approximately $2.26 per pound in March 2026. (Photo by Justin Sullivan/Getty Images)

Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

Girl holding a handmade happy mother's day card behind her back for a surprise

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Congressional ballot voting intention

Star Wars movies

1.Star Wars Episode V: The Empire Strikes Back59%
2.Star Wars Episode VI: Return of the Jedi56%
3.Star Wars Episode I: The Phantom Menace51%
4.Star Wars Episode IV: A New Hope49%
5.Star Wars Episode III: Revenge of the Sith47%

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How worried, if at all, are you about catching hantavirus?

Most Americans think Trump is at a higher risk of assassination than other recent presidents were

Which deadly sin do you think you commit the most?

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US Congress approval rating

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Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

U.S. Advertisers of the Month 2026

Grassroots Sponsorships in Canada

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Driving brand preference: U.S. auto rankings 2026

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

[US webinar] Who’s flying high? A look at the airlines winning across the U.S.

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

[On-demand US webinar] America's favorite auto brands: Who attracts attention, and who earns loyalty?

Trust in the age of generative AI

US Biggest Brand Movers - April 2026

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Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

Grassroots Sponsorships in Canada

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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How often Americans buy food and drinks at: Outdoor markets

What kind of milk do you prefer?

Driving brand preference: U.S. auto rankings 2026

Brand analysis: Sneaker brand Hoka is gaining pace in the U.S. in 2026

US Biggest Brand Movers - April 2026

How men and women in the U.S. differ in gift-giving habits

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Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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U.S. consumer spending and budgeting trends in 2026

Compared to brand advertising in other forms of video, do you think that an ad for a brand within a short-form video would be more or less likely to make you think more positively about the brand?

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

Click, tap, or talk to a human: How Americans really want to bank

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‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

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Paid film consumption

The U.S., Mexico, and Canada will co‑host the 2026 FIFA World Cup, with most of the matches being held in the U.S. What comes closest to your view of the 2026 World Cup in North America?

One in four Americans say Oscar wins make them more likely to see a film in cinemas

TikTok made me buy it: Who’s discovering new products on social media in 2026?

YouGov Behavioral: Viewership Trends by UK Political Party

YouGov Behavioral: Top Film & TV (US & UK, January 2026)

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Carbon pricing means requiring businesses to pay a fee for each ton of carbon dioxide emissions they cause. Do you think that carbon pricing is good or bad?

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

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How many Americans think they could beat Donald Trump in a fight?

Inflation, Trump approval and safety, and the Voting Rights Act: May 1 - 4, 2026 Economist/YouGov Poll

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

If a state redraws their districts for the U.S. House of Representatives to favor one party, do you think it is fair or unfair for other states to redraw their districts to favor the other party?

Gerrymandering, political parties, and Donald Trump's weakening support: April 24 - 27, 2026 Economist/YouGov Poll

We asked Americans what they think about 22 Palantir statements on tech and society

MAGA Republicans are far more likely to support helping U.S. allies when thinking of help that allies might provide to the U.S.

The pope, the president, the war with Iran, Ukraine, Israel, and more: April 17 - 20, 2026 Economist/YouGov Poll

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Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

Americans’ favorite planet other than Earth? It's Mars

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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How many hours do Americans sleep at night

If you were a UK voter, which party do you think you would support?

This poll is over the moon

Many Americans don't have a favorite dinosaur

Are humans monogamous by nature? Here’s what Americans think

Which proverbs do Americans find wise?

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Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

FIFA World Cup 2026 global brand handbook

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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Has Olympic gold translated into gains for the NHL?

Have you ever attended a tailgate for a sporting event?

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

The ad plays that paid off on Super Bowl Sunday 2026

[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?

Celebrity recall: Who scored big in Super Bowl 2026 ads

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How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Trust in the age of generative AI

How Discord gamers differ from general gamers in the U.S.

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Do you think that the effects of artificial intelligence (AI) on society will be...?

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

[US-recording] From smart homes to smartphones: The tech brands Americans love

How Americans communicate in 2026: The rise of messaging & AI trends

View all technology content

As Spirit shuts down operations, which airlines stand to gain the most?

[US webinar] Who’s flying high? A look at the airlines winning across the U.S.

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

Delta Air Lines

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Where Americans stay on vacation

Have you ever taken a Spirit Airlines flight?

More trips, bigger budgets, diverse experiences: Inside affluent travel

[On-demand US webinar] America's favorite auto brands: Who attracts attention, and who earns loyalty?

Value perception keeps Southwest aloft amid recent turbulence

Boomers are still shaping travel demand — here’s how

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