Gen Z Check

woman with pink hair and performance metrics behind her

Marketing activities and recruitment for Gen Z

Ask Gen Z about topics that are important to you. Test the following easily, quickly and in line with your target group:

Advertising materials,
Scribbles,
Ads,
Social media posts,
Product descriptions,
Website content,
Job adverts,
and much more

in a representative Gen-Z sample in Switzerland, Germany, Austria or other markets relevant to you

Developed together with Gen-Z experts

Developed in collaboration with ZEAM, an agency specialising in Gen Z, the Gen Z Check is the basis for one of the largest post-millennial surveys in the DACH region. The study examines the attitudes and behaviour of more than 2,000 people from Gen Z and an equally large number of people from the older generations.

The results include:

Media use among Gen Z is experiencing by far the biggest change in decades.
In order to reach Gen Z with advertising, content and design must be adapted to the target group and channel.
If you want to attract and inspire Gen Z as an employer, you have to take the needs and expectations of this target group into account.

Learn more

Quality and range

Valid and representative test results for Generation Z.

Optimisation input

Understand whether or how well your (planned) communication reaches Gen Z.

Benchmarking

We put your Gen-Z-Check result in relation to other tests and show you how well your stimulus performs in benchmarking.

Select a country