Key findings: 

  • Overall index did not move (0.0)
  • Household finance measures for the past 30 days (-0.5) and next 12 months (-3.3) fell 
  • Confidence in house prices rose in the short-term (+3.1), as did outlook (+0.9) 
  • Workers were more confident about their job security over September (+1.0), and more optimistic looking forward (+0.5)

Headline consumer confidence was static in September, according to the latest data from YouGov and the Centre for Economics and Business Research (Cebr). With declining household finance measures and rising confidence in house prices, the overall Index scored 107.7: the same score as August 2025. 

YouGov collects consumer confidence data every day, conducting over 6,000 interviews a month. Respondents answer questions about household finances, property prices, job security and business activity, capturing their views on the past 30 days and on their forecast for the coming 12 months.

The largest movement in our index for September 2025 was a decline in outlook for household finances. With scores moving from 92.4 to 89.1 (-3.3), consumer optimism in this area is at a near-two-year low – the last time scores were lower than this was November 2023. Retrospective household finance measures also fell from 88.1 to 87.6 (-0.5). This movement coincides with comments from the Bank of England’s Catherine Mann, who recently speculated that the public were “scared to spend” because they had been “scarred” by high and volatile inflation.

However, other measures were – for the most part – more positive. Homeowners’ perceptions of house prices over the past 30 days became more positive, rising from 114.0 to 117.1 (+3.1), while outlook jumped from 130.7 to 131.7 (+0.9). 

Workers were less pessimistic about their job security in September, with retrospective scores jumping from 92.3 to 93.3 (+1.0), and their outlook became slightly more optimistic, rising from 115.7 to 116.3 (+0.5). While views on business activity in the past 30 days rose from 107.6 to 108.1 (+0.5), those focused on the year ahead declined from 120.5 to 118.7 (-1.8).