Webinar: What’s driving FMCG trends in the Nordics?

Join our 45-minute webinar for a sharp, insight-led perspective on what’s shaping consumer behavior right now. 

The Nordic FMCG landscape is being reshaped by a new set of tensions. While budget concerns dominate across all markets, consumers are simultaneously redefining what it means to live well – placing increasing emphasis on mental wellbeing and long-term health.

In this webinar, we explore how the focus is shifting from body to mind, alongside the continued rise of performance-driven habits and a growing desire to live in the present – and how these shifts are already influencing purchase behavior across the region.

Date: 28 May
Time: 10:00 AM CET

Main speakers:
Jenny Holthe Rognes, Market Entry Manager
Anne Fjelsten, Global Market Entry Manager

In this session, you’ll get fresh insights into the key consumer needs driving behavior across the Nordics – and how they differ by market. Additionally, we’ll uncover:

• The rise of mental focus and stress management as core wellbeing priorities
• How healthspan is shaping new expectations for aging and everyday health
• The evolution of functional foods, from protein to gut health and beyond
• How sustainability is being redefined through convenience, waste reduction, and value

We bring Nordic trends together into clear perspective, so you get a better understanding of where to adapt your strategy next.