The First YouGov Business Brunch Exceeded Expectations

Event, Brunch, Networking, Presentations, Entertainment

The first YouGov Business Brunch was a great success, creating a vibrant atmosphere for networking and professional exchange. We welcomed 76 guests from 46 companies including 7 of the most important retailers, more than 30 manufacturers / distributors, and several service companies. 

The presentations began with a European overview of the FMCG market, followed by a deep dive into the Hungarian landscape from a researcher’s perspective.

The program continued with insights based on the responses of 2,786 panelists, collected exclusively for the event, showing that cutting back on expenses is at the core of today’s consumer mindset.

It also showed how strong price sensitivity is among households.

Finally, the presentations showed generational differences in brand perceptions.

After the YouGov sessions, Gergely Litkai concluded the event with a presentation on management methods from a unique perspective.

Following the event a multi‑client study will be released in April based on the survey conducted specifically for the event.

Methodology:

YouGov Shopper offers access to a wealth of expertise and quality consumer panel data. We help the world’s most recognized FMCG & Retail brands to deliver superior customer experiences at every stage of the shopper journey. Learn more about YouGov Shopper.

YouGov Shopper not only providing the shopping data of Hungarian households, but continuously monitoring the behaviour and attitude of individuals as well.